In this role, the successful candidate is responsible for managing, initiating, and maintaining relationships with Faculty, Community, and Independent Health Care Providers in targeted marketing areas in an effort to promote programs and services for Columbia Doctors New York-Presbyterian Imaging (CDNYPI), MRI Center at the Neurological Institute, and the Kreitchman PET Center. Strengthen market share thru retention and growth of referral networks. Travels to community physicians and community organization locations on a regular basis.
Responsibilities
Performs and/or directs the promotional and marketing activities for all outpatient practices.
Handles all personnel activities, assigns work assignments, and supervises all marketing staff members in the CDNYPI, MRI & PET Center practices.
Assesses competency of marketing staff members; Conducts marketing staff meetings; Plans and implements in-service training.
Directs and/or provides outreach services to potential referring physician offices in the tri-state area including telephone contact, on-site visits, and presentation of marketing and informational materials.
Assesses satisfaction of referring physicians and patients; recommends and implements changes based upon feedback. Prepares monthly reports/quarterly presentations as required.
Participates in the development of marketing strategy; Participates in the development of promotional materials; Maintains up-to-date knowledge of market and competitors.
Coordinates and/or participates in the development and presentation of physician seminars, continuing education materials, etc.
Hires and trains all outreach staff.
Attends professional meetings as needed to reinforce outreach efforts.
Coordinates and/or conducts patient education programs as needed.
Maintain and ensure accuracy in all databases and files and update same as per requirement and coordinate for various meetings and activities.
Performs other duties as assigned.
Minimum Qualifications
Requires a bachelor's degree or equivalent in education and experience, plus four years of related radiology experience.
Preferred Qualifications
Three years of marketing or outreach experience. Good communication and interpersonal skills. Experience in customer service. Must be very well organized and attentive to detail.
Valid Driver???s License and reliable transportation
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
