Digital Marketing Specialist - The Fletcher School
Location: Medford, Massachusetts
Internal Number: 16560
The Fletcher School is the United States’ first professional graduate school of international affairs. Since 1933 Fletcher’s multi-disciplinary education in international relations, law, and business, has prepared the world’s leaders to become innovative problem-solvers in government, private sector, and non-governmental organizations. The Fletcher School seeks to fulfill its mission in the most environmentally sensible way possible. We are also committed to increasing the diversity of our administrative staff. Members of under-represented groups are strongly encouraged to apply.
What You'll Do
The Digital Marketing Specialist will support the Associate Director, Digital Marketing and the Director, Communications Public Relations and Marketing with all aspects of the school’s enrollment marketing efforts to maximize outcomes in support of Fletcher’s enrollment goals. This role will require close coordination between CPRM and Admissions, as well as various program administrators for different degree programs.
The Digital Marketing Specialist will:
Work with the Director and Associate Director to plan and implement an integrated enrollment marketing strategy utilizing current tools and resources including but not limited to SMS messaging, email, event, and content marketing, and paid media (search, social, publications/websites, etc).
Collaborate with Communications and Admissions staff to streamline and maximize communications messaging across channels throughout the entire enrollment marketing process including Advertising, website content, admissions event marketing, admissions newsletter marketing, drip campaign email messaging, and social media marketing.
Work with internal communications manager to identify best use of school social media channels and online affinity and identity groups to raise awareness for and generate interest in Fletcher degree programs.
Create, manage, analyze and present regular metrics reporting on enrollment marketing efforts.
Serve as day-to-day liaison between CPRM and Admissions, and between CPRM and other schools’ marketing and/or admissions offices with whom Fletcher shares degree programs (Friedman, School of Engineering, etc).
Serve as the CPRM office liaison with Fletcher’s contracted OPM (online program manager) for its GBA degree program. Work in collaboration with the program administrator(s) to identify synergies to support and collaborate on GBA program marketing in order to optimize marketing in achieving program enrollment and retention goals, and to ensure the program's marketing aligns with the school’s mission, goals, and broader marketing and positioning strategy. Work with program administrator(s) to secure all available data from OPM that can inform Fletcher’s broader enrollment marketing efforts.
Manage day to day execution of paid media campaigns, including serving as liaison between CPRM and publication/website contacts.
Manage online library of enrollment marketing assets.
Conduct regular peer benchmarking assessments and create best practices documents for Fletcher enrollment marketing efforts.
What We're Looking For
Knowledge and experience typically acquired through a completion of a Bachelor’s degree in related area of study or equivalent and 3 - 5 years of enrollment marketing experience, in
Demonstrated experience with website and social media analytics tools
Experience working in higher education
A commitment to The Fletcher School’s DEI mission and goals in the execution of position’s responsibilities and tasks.
Experience ensuring compliance of web page content with W3C and Section 508 (ADA) accessibility standards preferred.
Ongoing training will be provided to help keep up with current trends and requirements.
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Tufts is a leader in American higher education, distinctive for its success as a moderately sized university that excels at research and providing students with a personal experience. Our unique combination of research and liberal arts attracts students, faculty and staff who thrive in our environment of curiosity, creativity and engagement.