We are seeking candidates who are driven, analytical and highly organized to execute the wide-ranging digital marketing initiatives needed to engage and convert diverse audiences of prospective students. Working in collaboration with your Northeastern and Roux Institute marketing colleagues, you'll need to understand the brand and translate that into compelling ad campaigns that speak to our audiences across their journey and drives them into action, whether that be requesting more information about graduate programs, engaging in a partnership exploration, or getting involved with our entrepreneurship initiatives.
This position is a fit for someone who has a deep understanding of key marketing concepts and objectives pertinent to enrollment marketing, including channel planning, budget management, lead-generation, and funnel analyses. The candidate should also possess a high degree of comfort constructing and publishing new digital ad campaigns, with the requisite level of attention to detail, willingness to adapt to shifting priorities in a fast-moving start-up environment, and a deep curiosity about marketing tactics both within and beyond the world of higher education.
You should have 2-4 years of demonstrated experience building and managing multi-channel digital ad campaigns - within platforms such as Google Ads, Facebook, LinkedIn, and Twitter - with experience deploying multiple ad formats and optimizations. You should also have a bachelor's degree and/or a master's degree, in marketing, business administration, economics or a related field.
Excellent people skills and a global-first, inclusive mindset are a must. Because Northeastern is a university with locations worldwide you'll need to be culturally aware, both in professional interactions and in the work you produce.
This job is not for someone who:
Is averse to fast-paced, evolving environments
Has a hard time making decisions
Prefers to work on projects where there is sole ownership
Monitor active paid campaigns, ensuring optimal daily delivery and budget management across channels and audiences
Publish new ads and ad campaigns to existing and new channels complementing and expanding on existing assets to optimize campaign performance and build a robust library of deliverables
Leverage campaign data to identify and make recommendations on areas of growth opportunity, including top-performing keywords, search terms, creative variations, audiences, placements, target markets and more
Participate in the development of new campaign ad copy and creative, providing recommendations based on historical data and industry best practices
Stay up to date on industry best practices - inform marketing colleagues about trends and insights
Use data and industry knowledge to test and learn into new channels, pushing out of the box thinking
Maintain performance dashboards to facilitate weekly and monthly reporting for senior leadership
Analyze data with multiple levels of variables and segmentation
Marketing and Communications
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.