fbpx Director of Marketing & Fan Engagement in New Haven, CT for Yale University

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Director of Marketing & Fan Engagement
1. Create a comprehensive strategic plan for marketing a unit or department to generate interest and awareness in the target audience and to increase revenue. 2. Develop and execute social media plan; produce and manage website content. 3. Generate and manage distribution of press releases and handle media inquiries to coordinate press coverage. 4. Manage work of public relations agencies, marketing vendors and consultants. 5. Create briefs and content for promotional and fundraising mailings. 6. Increase community awareness and participation through event coordination and marketing. 7. May submit sponsor grant requests as necessary. Preferred Education:   Prior marketing and game operations experience in college or professional athletics preferred. Experience with branding,


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