Lodestone Events is seeking an experienced, passionate, and creative Social Media + Marketing Coordinator to join our team.
As a Social Media + Marketing Coordinator, you will be responsible for developing and implementing the social media strategy for Lodestone Events’ family of event social channels - Overland Expo and Outside Adventure Expo - in order to develop new audiences, increase the community’s engagement and improve marketing and sales efforts. You will also be asked to create original photo and video content for distribution across these channels. The marketing role will entail the management of asset collection from clients and the deployment of a weekly e-newsletter. You will work directly for the Content Marketing Manager and will work closely with Marketing, Editorial and Sales departments.
We will reach out to request an interview after reviewing both items if we feel you would be a good fit for our team.
Social Media Duties:
Develop and implement social marketing strategies across all Lodestone Events social media + video platforms designed to develop new audience, drive engagement, drive website traffic and drive event attendance.
Develop and implement an influencer program.
Manage and implement a schedule of socializing editorial news stories, user-generated content, event posts, news stories, original content and more.
Develop creative to support campaigns using Canva, Photoshop, Adobe Rush and other photo/video editing programs.
Stay on top of social media trends and apply those trends to campaigns.
Measure the success of social media campaigns and provide analytics and reporting to measure success and recommendations for growth.
Assist with social media ad campaigns to support editorial + branded content.
Assist with social media ad campaigns to drive event attendance.
Develop and implement social media campaigns on-site at events.
Engage with fan comments and questions, responding to all inquiries via social media channels.
Content Creator Job Duties:
Brainstorm new, original content ideas and formulate a plan of action.
Shoot, edit and publish original photo and video content to the Overland Expo accounts on a weekly basis.
General Marketing Duties:
Manage social + digital branded content asset collection from clients and organize them for the marketing, sales and editorial teams.
Create and deploy weekly e-newsletter
Flexible work schedule based on full-time 40-hr/week.
Remote work environment.
During event months, time commitment and workload will be higher than normal.
Must be willing to travel to events as requested.
EDUCATION, EXPERIENCE & SKILLS REQUIRED
Bachelor’s or master’s degree in marketing or a related field.
Proven working experience in social media marketing and advertising, preferably within the overland community.
Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Working knowledge of branded content strategies, ad serving tools, marketing database, email, social media and/or display advertising campaigns.
Working knowledge of Facebook Business Suite and Google Business Workspace tools including Sheets, Docs, Drive, Slides, Gmail, etc.
Strong time management, multitasking and organizational skills with solid attention to detail.
Team player who accepts responsibility for their tasks, is process-oriented with analytical, problem-solving abilities.
Creative storyteller with excellent written and verbal communication skills.
Prompt, friendly and helpful demeanor responding to all customer inquiries.
Ability to work independently and also as part of the greater social and marketing team.
Lodestone Events is fueled by industry pros with a passion for the live event industry. Our team offers decades of experience producing large-scale consumer events coast to coast.
The Lodestone Events team creates engaging event experiences catering to niche communities of enthusiasts. We are leading producers of world class events that result in success for our stakeholders, interactive experiences for our attendees and value for our marketing partners.
Producers of the Overland Expo series.