Location Address:1395 S Pinellas Avenue, Tarpon Springs, Florida 34689
Top Reasons to Work At AdventHealth North Pinellas
Top Quality outcomes
Nurse Excellence Committee (NEC)/Governance
Leadership is accessible
Located on the Gulf of Mexico
You Will Be Responsible For:
Develops and executes annual marketing and business development plans and budgets to meet established branding, volume, market share and service line goals. Develops plans to meet goals with return on investment tracking mechanisms to ensure success.
Establishes metrics and performance tracking of all marketing brand and growth initiatives. Reviews results regularly with the hospital C-suite team and leader and executes market plan adjustments, as needed.
Oversees and collaborates on brand messaging, design and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral and special events. Manages advertising and media placement for local market initiatives while leveraging available resources at corporate and division.
Ensures the hospital’s digital strategy and lead-generating activities are executed. Provides oversight of all digital projects including: website content management, landing page development and execution, social media strategy and interaction, display and PPC advertising, search engine optimization and all associated tracking and performance metrics. Actively collaborates with AH system contact center and digital teams on implementation.
Maintains a strong working knowledge of competitors, physicians in the market, advertising, consumer loyalty programs, technology, and overall market dynamics. Communicates to leadership on a regular basis and makes recommendations on strategic and tactical changes as a result of the information.
What You Will Need:
Bachelor’s degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.
Five years or more of experience and proven track record in strategic and integrated marketing planning, project management and market analysis.
Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role.
Experience managing a team for results.
The Director of Marketing serves as a leader and collaborator on the division consumer strategy team with responsibility for developing and executing strategic marketing and growth initiatives to build brand awareness, grow consumer brand preference, and increase volumes and market share for the assigned hospital and related entities. The position works collaboratively with local hospital leadership and the West Florida Division (WFD) marketing team to create and execute division-wide brand and volume-driving strategies to achieve brand loyalty, business growth, competitive advantage and market relevance. The position requires a motivational, hands-on relationship builder and influencer with an analytical mindset and the reputation for getting things done.
The Director of Marketing manages the day-to-day marketing operations for the assigned hospital including the creation, execution and measurement of volume-driving strategies to competitively differentiate, build market preference and grow market share of the hospital’s branded services. The position directs integrated marketing strategies and advertising tactics by optimizing media mix and channels including, but not limited to print, direct mail, outdoor, radio, television, digital media, social media, sponsorships and hospital-focused special events. The position oversees the creation, production and approval of all integrated marketing programs and communication materials utilizing WFD Creative Services and corporate support teams (i.e. digital, web), where relevant. The director also oversees adherence to brand standards for the hospital and its related entities.
The position works collaboratively with key stakeholders including the hospital leaders, WFD marketing team, physician relations, business development, care navigation, network access, advertising agencies, corporate web and digital teams, and the consumer experience team to achieve market performance. The position also works collaboratively with both WFD and AdventHealth corporate support teams such as communications, government relations, community benefit and mission teams.
The position is responsible for internal communications at the hospital and provides both strategic and operational direction to the communication process with key stakeholder groups that includes existing patients, potential future patients, employees, executive management, physicians, trustees, donors and the community at large. Engages with and supports the hospital c-suite team with building and driving a positive employee culture. Manages the local hospital marketing team.
The position reports directly to the AVP of Marketing and Brand Strategy for the division with dotted line reporting to the local President & CEO.
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.