Assistant Director, Marketing and Promotions (LDA)
The University of Tennessee at Chattanooga
Location: 37403, Tennessee
Required Education: 4 Year Degree
The Assistant Director of Marketing and Promotions reports to the Assistant Athletic Director for Marketing and Promotions and assists in our outreach and branding efforts. Primary responsibilities include, but are not limited to:
Develop and execute annual marketing plans for all assigned sports/events
Create and implement marketing strategies to help increase attendance and revenue for UTC Athletics, as well as enhance fan experience and gameday atmosphere for home contests
Assist with marketing efforts to design and implement social media strategies that increase awareness of, and engagement with, UTC Athletics.
Utilize email marketing strategies to provide improved customer service and communications
Develop event scripts for assigned home contests, and assist with various gameday functions for assigned sports
Oversight of the Scrappy’s Kids Club, the official kids club of the Chattanooga Mocs
Assist with fulfillment of sold inventory by Mocs Sports Properties, the 3rd Party Multimedia Rights Holder for UTC Athletics
Assist with marketing efforts for Southern Conference and NCAA Championship events hosted by UTC
Oversee undergraduate internship program for athletics marketing
Other duties as assigned
The ideal candidate will possess the following:
Ability to work under pressure, multitask, and meet deadlines.
Ability to maintain positive relationships with external and internal constituencies and provide excellent customer service.
Must have strong communications skills, both oral and written.
Experience working with and knowledge of CRM, Email Marketing software preferred; (I.e. Salesforce, Paciolan, and Adobe Campaign.)
Experience with design software preferred (i.e. Photoshop, InDesign, Illustrator)
Must have working knowledge of MS software (I.e. Word, Excel, PowerPoint, etc.)
The University of Tennessee at Chattanooga is a national model for metropolitan universities. In collaboration with our many regional partners, we offer our students an experiential learning environment graced with outstanding teaching scholars in bachelor's, master's, and doctoral programs. The Chattanooga Mocs are a Division I Athletics Program which consists of approximately 300 student-athletes. We are a member of the Southern Conference.