The Marketing Manager, Content reports to the Director, Marketing and is responsible for the daily execution and maintenance of Curtis's email marketing, social media, advertising campaigns, and website content to support several strategic goals: to sustain growth and success of our students; to raise the profile of the school in Philadelphia and beyond; to position Curtis as an essential community resource for Philadelphia; to help diversify, expand, and strengthen the Curtis community; and to support a stable financial foundation on which to build the next 100 years of world-class education and artistry.
Measurable outcomes include increased engagement with prospective students, online audiences, and existing and new program participants.
Responsible for daily social media management
Collaborates across the organization to maintain a robust social media plan that supports Curtis’s strategic goals
Leverages owned media, advertising, SEO, and other digital means to achieve various brand building, enrollment, fundraising, programming, and ticket sales goals for Curtis
Understands and advocates for diverse constituent groups
Collaborates on the development of a seasonal marketing campaign calendar for key paid and free performances that comprise the Curtis performance season. A typical performance season includes:
Paid performances (Curtis Symphony Orchestra, Curtis Opera Theatre, Curtis Presents, Family Concerts, and Ensemble 20/21)
Free performances (Recital Series, community performances)
Self-presented Curtis on Tour performances
Helps design and implement plans to market admissions opportunities
Works cross-departmentally to develop and support digital marketing efforts for educational programming, such as the Performance Innovation Lab
Maintain performance and calendar pages on the Curtis website and liaise effectively with other departments to keep all performance information accurate and current
Communicates and monitors marketing priorities on shared Airtable media scheduling software
Oversees maintenance of and training for Curtis's Website CMS
Project manages advertisements (third party graphic designers, contracts, deadlines, collateral, etc.), as appropriate, primarily digital but includes limited radio, outdoor, and print
Assists with formatting and optimizing delivery of marketing assets including photography and videos
Tracks and analyzes social media and digital advertising efforts and results to inform transparent, data-driven strategies
Flexibility to attend performances for social media content
Other duties as assigned
Qualifications & Skills:
Minimum of 3 years of experience in digital marketing
Broad working knowledge of classical music
Demonstrated success managing social media campaigns
Ability to communicate effectively via digital channels
Balance between attention to detail and quick production pace
Familiarity with interpreting marketing data analytics
Creative thinker and enthusiastic team player
Previous work in higher education or the performing arts, especially classical music, industries desired
Comfort with basic video editing a plus
Knowledge of Adobe Creative Suite, Google/YouTube Ads, Hootsuite, Airtable, WordPress, HubSpot or similar competitor software a plus
Required Core Values:
The ideal candidate must exhibit:
a positive, “can-do” attitude
devotion and dedication to Curtis, its students, alumni, and parents
passion for their work, and contribution to the field and greater good
commitment and accountability for their work, and an ability to effect change
desire and willingness to collaborate, think creatively, and make data-driven decisions
respect, courtesy, and patience for colleagues, other staff, faculty, patrons, core constituents, and volunteers
an eagerness to make Curtis a more diverse and inclusive institution
The Curtis Institute of Music:
Our Mission: The Curtis Institute of Music educates and trains exceptionally gifted young musicians to engage a local and global community through the highest level of artistry.
For nearly a century Curtis has provided each member of its small student body with an unparalleled education alongside musical peers, distinguished by a “learn by doing” philosophy and personalized attention from a faculty that includes a high proportion of actively performing musicians. With admissions based solely on artistic promise, no student is turned away due to financial need. Curtis invests in each admitted student, ensuring no tuition is charged for their studies and they enter the profession free from educational debt.
Curtis students hone their craft through more than 200 orchestra, opera, and solo and chamber music offerings and programs that bring arts access and education to the community. This real-world training allows these extraordinary young musicians to join the front rank of performers, composers, conductors, and musical leaders, making a profound impact on music onstage and in their communities.
Curtis is unique:
Small student body: With e...nrollment figures around 150, Curtis accepts just enough students to maintain a full symphony orchestra and an opera program, plus select programs in piano, guitar, composition, conducting, and organ; Community Artist Fellows; and a string quartet in residence. The admissions process ensures that students rehearse and perform alongside musical peers.
Personalized attention from faculty: Students receive personalized attention from an extraordinary faculty of approximately 120 top-tier musical artists and highly credentialed classroom teachers. Most students have access to multiple teachers on their major instrument. There are no teaching assistants at Curtis. Class sizes are small and curricula are tailored to the needs of individual students.
Students “learn by doing”: All students are encouraged to perform frequently. Curtis students present more than 200 public performances each year to critical acclaim and enthusiastic audiences. The Curtis Opera Theatre casts all voice and opera students repeatedly each season. The Curtis Symphony Orchestra, in which all but the very youngest students of orchestral instruments participate, gives a three-concert season in top concert venues. All instrumental students participate in chamber music, and Curtis offers more than one hundred student recitals each season.
Tuition-free education: Curtis makes an investment in each student so that no tuition is charged for their studies. As a result, artistic promise is the only consideration for admission. Generous financial and grant aid likewise ensures that no student accepted to Curtis will be unable to attend because of financial need and that each student can enter the profession without educational debt. This investment in students brings the most promising young musicians to the school—regardless of their ability to pay—and ensures that they will rehearse and perform alongside musical peers of diverse races, nationalities, and origins.
Excellence drawn from all corners of the globe: The school’s high standard for entry ensures that students rehearse and perform alongside musical peers. There is no minimum or maximum age to audition, and the student body is international and multicultural. As much as fifty percent of the student body comes to Curtis from outside the United States, and 20 nations are represented by the student body in a typical year.
World-renowned visiting artists: Frequent master classes and residencies give students in all disciplines exposure to today’s leading musical artists, some of whom participate in performances alongside students. Well-known stage and music directors work with the Curtis Opera Theatre on fully-staged productions. Recent visiting artists include composer Amy Beth Kirsten, pianist Emanuel Ax, cellist Colin Carr, conductor George Manahan.
Historical significance: With esteemed graduates such as Samuel Barber (’34), George Walker (’45), and Anna Moffo (’54) the power of Curtis’s legacy far surpasses its size. The Curtis campus reflects the rich heritage of the institution and the many musicians who have been trained here. The historical integrity of the main building at 1726 Locust Street has been preserved, as have many school traditions.