As part of the Tenet Strategic Marketing Group (TSMG), the Manager, Web Strategy & Multichannel Marketing will be responsible for efficiently maintaining an essential element of the patient experience: a mobile-first website and related online resources for each of Tenetâ��s 50 hospital brands.
This key position will lead best-practice web development to drive the optimal performance of approximately 50 large hospital/health care system websites with more than 20,000 web pages, including, but not limited to, hundreds of related marketing campaign landing pages and hundreds of related online tools for activities such as event registration, live webinar display, and health risk assessments. S/he will also be an integral part of the teamâ��s effort to provide excellent service to healthcare marketers on a daily basis, with highly efficient creation, update and analysis of web content as requested.
Reporting to the Web & Multichannel Marketing Director, the Manager, Web Strategy & Multichannel Marketing will work with web team members, multichannel marketing team members, the Tenet IT department, and third-party service providers to identify and execute enhancements in the most cost-efficient and timely way possible. He or she will also champion innovative web and digital solutions to create delightful convenience for our patients, prospective patients and caregivers.
Essential Duties and Responsibilities:
Recommend solutions for web IT team to ensure efficient execution of web platform feature updates and integration of third-party tools
Regularly review and drive updates to web properties to ensure adherence to high standards of quality, ethics, and legal compliance (including HIPAA and ADA)
Partner with Creative, Content, Marketing Automation and IT functions to make all online and related touchpoints more engaging, higher performing, more efficient â�� taking aggressive advantage of existing tools at hand
Evaluate and recommend new consumer engagement tools, and manage their security review process (including web, marketing automation, and digital solutions)
Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenetâ��s MARS (Marketing Advertising Review System) guidelines
Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties
Maintain a high performing Google Lighthouse score and efficient page speed for all sites
Provide Google Analytics, related reports, and proactive insights & recommendations on as-needed basis to decision team and hospital marketers
Manage campaign tracking and related data collection
Administration and Team Management
Manage vendors and/or junior team members as needed
Help manage workload for off-shore UI/UX team
Mentor team members and stakeholders in best practices from tests, analysis and research
Maintain ticket management and status reporting system efficiently
Bachelorâ��s Degree preferred (ideally in Web Development, Marketing, or Digital Marketing)
5 years related experience
Advanced experience with campaign tracking and UTMs
At least 2 yearsâ�� experience with Google Analytics and Google Tag Manager, with Google Analytics Individual Qualification (GAIQ) preferred
Experience with a CMS ,Marketing Automation system, CRM, and social platforms; SiteFinity and Marketo experience preferred
Fluent knowledge of current SEO practices
Basic understanding of Adobe Photoshop or image editing software
Technical understanding of API interfaces and data processing automation preferred. Prefer experience managing digital marketing campaigns and related landing pages
Prefer experience creating efficient solutions for managing multiple consumer websites
Knowledge, Skills, Abilities
Strong understanding of web development best practices and ability to ensure those best practices are applied by developers, external partners and stakeholders
Understanding of best practices in web development, UX, SEO, social media and web analytics
Strong interest in exploring and applying modern day media platforms and the tools used to engage consumers
Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
Passion for creating processes and website systems better, faster, more efficient
A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company
Capable of organizing and managing complicated projects with numerous stakeholders
A combination of vision, energy, and leadership with a solid track record of achievement
Authentic- Has deep integrity and holds personal and professional values consistent with Tenetâ��s mission, vision and values
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Visionary- A forward thinking change agent who takes a long-term view of external industry forces and implications. Is capable of transformative leadership
Creative - Ability to think strategically while possessing the creative skills to lead innovation
Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
Primary Location: Dallas, Texas
Facility: 979-Dallas, Texas
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.