Senior Marketing Manager - Tepper School of Business
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2017248
The Tepper School of Business is home to many programs and research programs that cross subject areas. We approach scientific problems from fresh angles using creative interdisciplinary approaches while drawing on our strengths in the core social sciences. Tepper faculty members are nationally and internationally recognized for their research in a variety of fields, including organizational behavior and theory, economics, finance, and accounting.
Carnegie Mellon University's Tepper School of Business is searching for a Senior Marketing Manager. This is a dynamic opportunity for someone who thrives in an interesting and challenging work environment. Reporting to the Associate Marketing Director, you will contribute to the department by providing essential support by supporting and managing the direction, implementation and ongoing evaluation for advertising, marketing, and communications activities. This role should ensure we are being consistent in our branding while supporting the school's efforts to continuously increase awareness and enrollment of our programs. This position is the front-line strategist who should have excellent collaborative communications skills.
Core responsibilities will include:
Marketing/advertising plan Strategic Development and Implementation Includes creative and media brief development, approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors. * Masters & Undergraduate programs * Executive education requests/ancillary needs * Identify and communicate monthly marketing plan results, takeaways and optimization
Marketing Production * Compile content from admissions, program directors, alumni and students for revenue-generating programs to implement effective marketing * Work closely with internal design team and external agencies * Writing/editing/proofreading * Update traditional and digital collateral (Ex: viewbooks, employment report, etc.)
Digital Engagement * Work with team and program directors on website strategy, updates, edits, and revisions * Provide consultation regarding digital engagement to internal departments * Capture content and help produce biweekly E-newsletter You should demonstrate: * Strong written and verbal communication skills * Ability to work with agency partners and optimally communicate marketing strategies that inspire results
Applications should include a resume and letter of interest.
Flexibility, excellence and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and will support the mission of the university through their work.
Qualifications: * Bachelor's degree required * 3-5 years of communications or marketing experience required * Experience in campaign development and implementation, media management and evaluation of digital media effectiveness is strongly preferred * Higher education experience is preferred
Requirements: * Successful Background Check Are you interested in this exciting opportunity? Please apply!
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Those granted an exemption must comply with all applicable COVID-19 mitigation requirements, including use of facial coverings, daily self-assessment and weekly Tartan Testing.
Staff - Regular
Full Time/Part time
Please visit " Why Carnegie Mellon " to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.