Driven by an entrepreneurial spirit, at Constellation Brands we embrace innovation and bold ideas to help shape a future that we truly believe is worth reaching for. We question norms, listen carefully, and anticipate trends. This is just one reason why Constellation Brands is the fastest-growing, large consumer product goods company in the U.S. at retail.
Our Growth & Innovation Team exists to create bold ideas in and outside of our premium portfolio of iconic brands, including Corona Extra, Modelo Especial, Kim Crawford, Meiomi, The Prisoner, SVEDKA Vodka and High West Whiskey. Â Our innovation team is on a mission to deliver new, culturally relevant perspectives and ideas to CBI. You will work with some of the greatest minds in marketing and beverage alcohol at large, and you will change culture in this role.
We are seeking 2 Associate Marketing Managers for Innovation that can act as a cross functional team leader for bold product innovation across alcohol beverage categories, with focus on working with our iconic flagship brands â Corona, Modelo, and Pacifico. Â The Associate Manager is responsible for development and flawless execution of disruptive product innovations from ideation through launch, leveraging our stagegate process and acting as a key lead with partners and stakeholders along the way.
Leveraging market and consumer insights, this individual develops and manages an innovation pipeline of breakthrough projects that both support brand strategies and pursue opportunities for new brands and platforms to meet consumer demands.
Specific Duties and Responsibilities
Develop and manage new product innovation from concept ideation through commercialization on an iconic portfolio across our brands Ã working with partners on everything from concept testing, liquid development, packaging design, etc.
Lead cross functional teams in support of new product development projects and leverage resources as needed to facilitate process.
Lead and participate in ideation/brainstorming sessions and concept/proposition development. Â
Leverage the power of storytelling to bring to life innovation concepts and inspire support internally and externally
Utilize advanced consumer insights to identify opportunities and further validate and optimize concepts that will drive growth and meet objectives
Partner with Brand Teams to develop products that will support brand strategies
Participate in market visits and assist in retail planning and review meetings.
Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.
Prepare material for executive updates, internal and external sales and retailer meetings, Stage Gate meetings, etc. as required.
Assist Innovation Manager in the development of broader innovation platform strategy development that guides long term pipeline strategy
Assist Innovation Manager in driving process improvements that bring agility to the team to help us compete faster and stronger in the evolving consumer marketplace
Weâre excited to chat with folks who canât help but notice new products and trends in the world around them, have a passion for innovation and seeing the creative development process unfold
Minimum of 3-5 years progressive experience in a B2C company (CPG, beer or spirits industry preferred; food or beverage industry experience desirable)
Bachelorâs degree or job experience in relevant field preferred Â (Marketing, Business, Management, etc.)
Proven track record of successful innovation utilizing a stage-gate process a plus
Expertise in leading strong cross-functional teams and skill in working and influencing within a matrix environment
Experience directing and collaborating with external partners (e.g., brand strategy, package design, research agencies) for brand development and execution
Strong analytical skills with a demonstrated aptitude to utilize consumer insights, trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights, exposure to working with P&Lâs a plus
Provides clear, succinct and relevant written and verbal communication.
Positive and collaborative â innovation is a team sport, and this role provides the opportunity to broaden your skill set and work with almost every department within the organization
Creative, and ready to demonstrate how that manifests in different areas of your life. We think creativity starts with an ability to identify a problem.
Exceptional organization and project management skills - Experience managing complex project list, priorities and budgets with a focus on driving for results.
Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.
Fosters open, honest, and direct communication while maintaining sensitivity to confidential information.
Demonstrates a genuine desire and passion for the alcohol industry.
Belief in the power of the team, enthusiasm for driving a strong internal culture, and a sense of humor (optional, but trust us â it will help)
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.