The Assistant Director of Marketing reports to the Athletic Director for Marketing and Promotions and assists in our outreach and branding efforts.
Primary responsibilities include, but are not limited to:
Develop and execute annual marketing plans for all assigned sports/events
Create and implement marketing strategies to help increase attendance and revenue for UTC Athletics, as well as enhance fan experience and gameday atmosphere for home contests
Assist with marketing efforts to design and implement social media strategies that increase awareness of, and engagement with, UTC Athletics.
Utilize email marketing strategies to provide improved customer service and communications
Develop event scripts for assigned home contests, and assist with various gameday functions for assigned sports
Oversight of the Scrappy's Kids Club, the official kids club of the Chattanooga Mocs
Assist with fulfillment of sold inventory by Mocs Sports Properties, the 3rd Party Multimedia Rights Holder for UTC Athletics
Assist with marketing efforts for Southern Conference and NCAA Championship events hosted by UTC
Oversee undergraduate internship program for athletics marketing
Other duties as assigned
A Limited Duration Appointment (LDA) is a form of regular employment for a specific project or for a limited period of time. An LDA may be established for up to one year with an option to renew the appointment annually for a maximum of three years.
The ideal candidate will possess the following:
Ability to work under pressure, multitask, and meet deadlines.
Ability to maintain positive relationships with external and internal constituencies and provide excellent customer service.
Must have strong communications skills, both oral and written.
Experience working with and knowledge of CRM, Email Marketing software preferred; (I.e. Salesforce, Paciolan, and Adobe Campaign.)
Experience with design software preferred (i.e. Photoshop, InDesign, Illustrator)
Must have working knowledge of MS software (I.e. Word, Excel, PowerPoint, etc.);
Review of applications will begin January 3, 2022 and continue until the position is filled. Applications received bythis datewill receive priority consideration.
Minimum Qualifications: Typically requires a high school diploma and two years of relevant experience, or an equivalent combination of education, training, and experience. Post-secondary course work in field preferred.
Preferred Qualifications: Bachelor's degree preferred; experience in the collegiate environment; and familiarity with Southern Conference and NCAA rules and regulations.
The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.