To lead strategy development, planning and execution of brand media plans (including but not limited to ATL and Digital) that will drive delivery of business and marketing objectives
To lead the best in class development & execution of corporate digital platform plans (i.e. social media, social listening and youtube) with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI's & ROI targets
To guide & direct the brand marketing team and partner agencies to execute their media/digital campaigns delivering against brand objectives, in line with ANI & local regulatory policies.
Monitor and analyze digital KPI's competitive activity to recommend corrective actions and / or opportunities to over deliver.
Drive digital transformation in the organization which includes helping build marketing team's digital capability
Core Job Responsibilities
Contributes as an active member of the Adult / Pediatric marketing team to drive & exceed KPIs and business goals
Have profound understanding of the consumer media/digital journey and how to leverage the media/digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and conversion
Lead social media community management for corporate and brands
Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and brand campaigns
Be the primary point of contact in managing media agency partners and drive process improvement to improve media and digital execution as needed
Develop partnership with media/digital agencies and vendors (such as Google and Facebook) and regularly evaluate & assess their performance on their ability to recommend solutions amidst new opportunities or challenges
Manages the media /digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments. Includes negotiations, optimization and initiation of test plans
Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for ANI PH organization
Position Accountability / Scope
Internal: Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.