Job Family: Administrative Professional - Not OT Eligible
In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Vaccine or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious information is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at firstname.lastname@example.org or 509-335-4521 if you have questions.
Summary of Duties:
The Director of Marketing and Communication is responsible for developing innovative, creative, data-driven marketing strategies that reinforce the WSU brand and bolster awareness, respect and loyalty among all WSU Tri-Cities stakeholders. Supporting the goals and objectives set forth by the WSU Tri-Cities strategic plan, the Chancellor and the WSU system, this position is responsible for marketing, advertising, public/community relations, website, social media, events and internal communication. This position will prioritize activities that support student recruitment, enrollment and retention.The Director of Marketing and Communication must have a passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment. This position directs the operations of the MARCOM unit including hiring, training, supervising, evaluating and corrective action. The director is responsible for developing and administering unit and program budgets.
Positions require a Bachelor's degree in communication, journalism, public relations, marketing, or other relevant field and six (6) years of progressively responsible professional level experience in public relations, marketing, print or broadcast media, or public relations, which has included at least three (3) years of managerial experience. A Master's degree in a related field may be substituted for up to one (1) year of the required experience.
Integrated marketing experience, including brand management as it relates to the functions of publications, electronic marketing communications, and advertising.
Professional communication skills including public speaking and the ability to write and speak persuasively about the institution to a variety of constituents including prospective students, current students, donors, alumni, legislators, faculty, staff, and administration.
Demonstrated commitment to diversity, equity, and inclusion.
Demonstrated leadership with strategic, policy, and budget planning experience in complex organizations.
Demonstrated leadership, management, administrative and supervisory skills to motivate and build staff competencies.
Master's degree in a related field.
Relevant work experience in an institution of higher education or a comparable complex organization.
Experience with graphic design.
Relevant work experience marketing to and recruiting high school and community college students.
Relevant work experience marketing in a fund-raising campaign.
Professional skills using InDesign and Photoshop software.
Experience using the web as a marketing tool.
Professional writing and/or editing experience.
Relevant experience working with and marketing to diverse populations.
Monthly Salary: Commensurate with qualifications and experience FTE: 100% Permanent/Temporary/Project: Permanent
Posting Close Date: This position will remain open until filled. Screening of applications will begin on December 10, 2021
Background Check: This position has been designated by the department to require a background check.
Applicants must attach the following documents to their online application:
2) cover letter
3) contact information for professional references.
Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.
Resume and Cover Letter
Time Type: Full time
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or email@example.com.
Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the State of Washington and online through its Global Campus.
U.S. News & World Report's 2016 "America's Best Colleges" rankings place WSU in the top 75 public national universities. WSU was one of only three Northwest universities to be placed in the top two tiers, along with the University of Washington and the University of Oregon. WSU is ranked as a "highest research activity" institution by the Carnegie Foundation and is in the top 12 percent of research universities as reported by the National Science Foundation. Also, WSU was recognized by the Carnegie Foundation for the Advancement of Teaching for its engagement activities with i...ts Community Engagement Classification.
WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students.