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Digital Marketing Manager
MAIN DUTIES Design and implement strategies of China digital marketing and social media (paid and organic), Search Engine Marketing and Search Engine Optimisation campaigns for the Bank. Communicate with global team to further develop and plan digital strategies for China. Plan and execute own marketing campaigns and digital marketing initiatives to generate brand awareness, driving traffic and lead generation. Plan and own the digital marketing work process, establishing good working relationships with internal stakeholders and team mates. Content creation, content curation and copywriting in Mandarin for the Bank???s various communication channels e.g. print, internet, intranet, bank apps for client engagement, WeChat,


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