As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
UMAC Marketing and Strategy has an outstanding opportunity for an Assistant Director of Brand Marketing Strategy.
The Assistant Director of Brand Marketing Strategy (AD) advances major institutional marketing and communications initiatives, objectives, and programs by providing strategic and tactical marketing and communications support for the University Marketing & Communications (UMAC) efforts.
Under the direction of the Director of Brand Marketing Strategy, this position is responsible for developing and coordinating various marketing strategies, assisting in the creation of marketing plans, and managing the implementation of marketing projects.
This position works with a wide variety of UMAC and campus colleagues to develop and execute successful marketing and communications efforts that support the UW’s integrated brand strategy.
Strategic Communications Planning, Implementation and Production
This position will provide communications support to the planning, organization and strategic marketing direction with the goal of elevating the University’s reputation and advancing University initiatives as part of an integrated brand marketing strategy. The AD will: •Collaborate with the Director of Brand Strategy, UMAC colleagues and campus partners to develop and manage communications plans that work in service to the institutional priorities of the university. This work includes creating effective and targeted messages for key audiences through a diversity, equity and inclusive lens, and supporting and implementing the integrated communications plans to achieve the university’s goals. •Create and support messaging strategies and assist with marketing and communications efforts for brand reputation initiatives. •Work with the university’s recruitment team to develop effective messaging and communications that support enrollment priorities and work with student-facing units to support Husky Experience initiatives. These efforts include outreach that is specifically targeted to diverse student populations with a lens toward equity, social justice and anti-racism. •Write and manage project and initiative communications, including developing talking points, providing project overviews and creating presentations and supporting materials. •Produce the UMAC Brand Matters digital newsletter on a regular schedule. •Develop and write content for social media and provide and implement recommendations that expand social media reach and impact.
In addition to planning, writing and editing duties, the AD will also have responsibility for providing project management activities, conducting research, offering outstanding internal customer service and producing content for some of the University's marketing communications and campaigns.
In the role of project manager, the AD will: •Implement and oversee a wide variety of brand strategy projects, as assigned. •Create comprehensive project plans to oversee work from inception to delivery to evaluation. •Draft communications to provide project updates to various internal and external stakeholders. •Analyze the results of identified marketing communication efforts, making recommendations for increased effectiveness.
•Attend the regular marketing roundtable meetings and participate on task forces, committees and other forums that align with project work. •Other duties as assigned.
•Bachelor's degree in journalism, communications, marketing, English, writing, public relations, or related discipline. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree. •Four years of professional experience as a communications professional for an organization which involved gathering information, writing and producing materials, presenting information to the public, and handling communications, marketing, or public relations, with an emphasis on writing and editing.
DESIRED SKILL SETS:
•Excellent written and verbal communication skills. Demonstrated expertise in the application of writing skills to marketing programs and demonstrated ability to develop communications that are aligned with the University’s core values around diversity, equity and inclusion. •Experience in digital and social media marketing. •Demonstrated ability to work in a team environment as well as independently. Must be flexible in a fast-paced setting and able to work under deadline pressure. Demonstrate organizational proficiency and an ability to prioritize work. •Demonstrated ability to build and maintain positive relationships; puts the team/organizational goals above individual goals and actively contributes as a member of working teams. Proven ability to work collegially and effectively with colleagues, administrators and external constituencies. •Capacity to work professionally and effectively with diverse constituencies (e.g. various departments, staff, faculty, alumni, vendors, and the media) •Proficiency using PC computers. Demonstrated strong computer skills, including proficiency with Microsoft Word, Excel, and PowerPoint, reports, spreadsheets, databases, forms, etc. •Commitment to working in and promoting an equitable and inclusive work environment •Experience with project management software tools. •Familiarity with mass e-mail distribution tools.
•Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions. •This position requires a flexible schedule as the workload and times vary considerably.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.