Metropolitan State University, Minnesota's public, urban university, and recipient of the Insight Into Diversity Higher Education Excellence in Diversity (HEED) Award is seeking to hire a Director of Marketing and Communications.This is a full-time, permanent position within the Division of Strategic Enrollment and Communications, reporting to the Vice President of Strategic Enrollment and Marketing.
Full/Part Time: Full Time
Employment Condition: Unlimited
The Director of Marketing and Communications provides advanced professional leadership and direction for institutional marketing, advertising, public relations, media relations, communications, branding, program-specific marketing, and internal and external communications. This position manages and supervises the marketing team. The Director of Marketing and Communications will lead and implement integrated, comprehensive strategic communication and marketing strategies for student recruitment, student retention, reputation, and philanthropy.
The following qualifications are required of all applicants seeking consideration for this position. Only applicants whose application materials clearly demonstrate fulfillment of each of these minimum qualifications will be considered for the position:
10 years professional marketing/communications experience.
2 years of supervisory experience.
Proven leadership of comprehensive marketing campaigns across multiple types of advertising such as outdoor, radio, digital, social media, email, web, and direct mail.
Skilled in developing and maintaining a strong branding philosophy throughout all aspects of an institution and developing and implementing creative and effective marketing and public relations strategies.
Expertise in media relations and working with the press.
Experience working with diverse populations and a commitment to serve a diverse workforce and student population in a positive, respectful manner at all times.
Expert English language ability (verbal, written and comprehension) sufficient to interpret laws, regulations, gather information, compose written correspondence, prepare written reports and communicated in a positive, proactive manner.
Must have a valid driver's license.
Experience in a higher education institution and understanding of the student journey.
Experience in using a Customer Relations Management (CRM) platform for marketing campaigns.
Experience in marketing web strategy.
Ability to maintain confidentiality, understand and implement data privacy laws.
Evidence of the ability to manage and complete projects, prioritize work and manage multiple projects simultaneously, attend to detail, anticipate office needs, and meet deadlines.
Proven leadership and management skills exercising initiative, resourcefulness, new technologies and marketing techniques.
Experience developing and managing a short-term and long-term marketing plan and budget that maximizes the investment in reaching its targeted audiences.
Physical Requirements of the Job: This position requires occasionally transporting such articles as file boxes and heavy hand tools or heavier materials with help from others and/or transporting light objects frequently. The position may require movement throughout building(s) to a significant degree.
Notice: In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a motor vehicle records check.
The School/Academic Department: The Division of Strategic Enrollment and Communications champions Metropolitan State University's goals and strategic objectives by leveraging a strong brand, reputation, rich culture, diverse student population, commitment to equity and inclusion, excellent academic programs, student-centered services, and affordability. The Marketing and Communications Department seeks to attract and engage prospective students, applicants, current students, employees, donors, employers, neighbors, and community partners to strengthen, maintain and grow enrollment.
The University: Metropolitan State University, a member of the Minnesota State, is a public, urban university located in Twin Cities Metropolitan area. The University provides an excellent, inclusive and engaging education to eliminate opportunity gaps and lead the Twin Cities community to a prosperous and equitable future. Recognized as a Minority Serving Institution, its employees serve approximately 10,000 students, two-thirds of whom are from communities of color or American Indian nations, are first in their family to attend college or are eligible for Pell grants. Metropolitan State is recognized by CollegeNet as a leading higher education promoter of social mobility for students (Ranked #21 out of 1380). The university offers programs leading to baccalaureate, masters and doctoral degrees. We provide accessible, high quality liberal arts, professional and graduate education with continued emphasis on marginalized groups, including adult learners. Recognized in 2008 and 2014 by the Carnegie Foundation for Community Engagement and named to the President's Higher Education Community Service Honor Roll, the university is committed to academic excellence and community engagement through curriculum, teaching scholarship and services designed to support an urban mission.
Metropolitan State University offers over 60 baccalaureate majors, 10 master?s degrees, and 2 doctoral programs. Founded in 1971, the university is a member of the Minnesota State Colleges and Universities system and is the only state university in the Twin Cities. It is a comprehensive urban university committed to meeting the higher education needs of those who live and work in the 13 county metropolitan area.With a strong tradition of individualized educational programs, we are fully committed to high-quality, affordable education for working adults. Faculty, staff and more than 11,000 full- and part-time students reflect the area?s rich diversity, provide a highly student-centered environment and demonstrate unwavering commitment to civic engagement.