Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, managing lifecycles, and product positioning in the marketplace. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Interacts with engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
The Marketing Manager is responsible for product marketing and portfolio management for assigned financially and/or strategically critical product line(s).
Responsible for managing margin, goals & objectives, developing strategies to optimize the performance of existing and new products, leading engineering development efforts and managing financial plans and objectives. This person will also have responsibility for conducting assessment of existing and potential markets, portfolio life cycle planning, portfolio project prioritization, sales & technical competency planning, and the definition & execution of portfolio promotional activities to optimize the performance of existing and new products.
Responsible for coordinating with development engineering, 3rd parties and Manufacturing regarding the activities of strategic business partners relative to assigned product portfolio. Establish pricing strategies.
Lead and drive Global New product introduction and commercialization. Work on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends. Develop and administer schedules, performance requirements; may have budget responsibilities. Frequently interact with subordinate, supervisors, customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company. Resolve wide range of issues in creative and effective ways. Direct or Indirect people management responsibilities.
Minimum of 5 years of proven management experience in sales/product marketing in Industrial Automation - with global responsibilities and including international work experience outside of Singapore.
Industrial Automation technical/ product knowledge and field experience.
Industry knowledge across End User and OEMs in Industrial Automation space.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.