Please include a cover letter, resume and portfolio of work with your application submission for consideration.
The director of marketing reports to the vice president for Public Affairs and serves as a senior member of the leadership team to help guide long-term strategic direction and foster a work environment focused on building relationships and delivering results. The position is charged with providing marketing, branding and communication strategies and tactics that promote a focused, consistent and positive image of the university among internal and external stakeholders and the general public. The director of marketing leads a four member team with diverse functions including web, video, content and social media.
H/She will develop, update and execute a comprehensive, multi-year, measurable marketing strategy aimed at raising Rice's visibility and reputation. The director of marketing will provide leadership and counsel to university leaders, schools, departments and other units on marketing strategies, projects, special events, paid media and other communications.
H/She will build support for and adoption of Rice's brand identity system and style guidelines and will train and counsel marketing and communications professionals throughout the university on best practices to build brand recognition and positive awareness. The director will provide analysis of brand positioning through market research.
H/She will oversee the web services team, which is responsible for the university rice.edu domain, with oversight of content to ensure it represents the brand and increases traffic.
The director of marketing develops an annual marketing budget and tracks return on investment as measured by rankings and other assessments such as recruitment success.
Commensurate with Experience and Qualifications
Responsible for overseeing strategic communications and marketing initiatives and developing long-range plans and programs to meet organizational objectives for a school
Defines and executes the communication and brand strategy through paid and digital media and other channels
Participates in university-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader
Responsible for department operations including the management, development and retention of staff
Sets departmental budget, goals and objectives in alignment with organizational goals
Leads market research and analysis efforts
Guides organization to use the results in strategic marketing direction, product segmentation and customer targeting
Performs other duties as assigned
Ten years experience
Experience managing a marketing function at a similar-sized or larger organization.
Also requires a strong level of experience working with:
Developing and managing the execution of integrated marketing communications campaigns, including advertising, media planning, direct marketing, e-marketing, social media, analytics and market research
Internal and external creative services and web development resources
Proven success in building, embedding and extending a brand and brand positioning by building support with internal constituencies and driving the positioning among external audiences.
Excellent oral and written communication skills, including experience writing persuasive and promotional communications.
Demonstrated ability to build strategic relationships and work effectively in a fast-paced environment as part of a creative, cross-functional communications team.
Hands on ability to create and deploy marketing materials
As a leading research university with a distinctive commitment to undergraduate education, Rice University aspires to pathbreaking research, unsurpassed teaching and contributions to the betterment of our world. It seeks to fulfill this mission by cultivating a diverse community of learning and discovery that produces leaders across the spectrum of human endeavor.