Classification Title: Public Information Director I
College/Division: Division of Student Affairs and Academic Support
Department: SAAS Undergraduate Admissions
Advertised Salary Range: $41,777 - $45,500
Advertised Job Summary:
The Marketing Writer is primarily responsible for crafting and editing content for Admissions' digital platforms, print publications and event materials. This position contributes to the development of marketing strategies that determine the success of USC's undergraduate recruiting and admissions efforts. The main goal of this role is to generate, nurture and convert prospective students into applicants and enrolled students through informative and engaging content. The Writer is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way. They are also a team player who can give and receive constructive feedback. The Writer works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include, but are not limited to: performing online and primary research related to marketing content and analyzing content performance metrics. Additionally, this position uses their knowledge of admissions procedures, policies and practices to provide accurate counseling and customer service to students, parents and guidance counselors at special events that take place frequently throughout the year. The position requires some evening and weekend work and may also require occasional travel.
Advertised Minimum Qualifications :
Master's degree and 1 year professional experience related to the development and dissemination of informational material, or Bachelor's degree and 3 years related experience.
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.