SAIS has recently reimagined its flagship degree in international affairs, added new degree programs including several online programs, and is preparing to move its DC campus in 2023 from its current Dupont Circle location to its new home at 555 Pennsylvania Ave. It is an exciting time at the school and this role will be critical in helping to accelerate our efforts across the international relations education landscape by working closely with internal units and collaborating closely cross-functionally to align our marketing efforts with 21st century needs with respect to the highly competitive and growing graduate school landscape.
We are seeking a Director of Integrated Marketing who will report to the Senior Director of Marketing, Communications and Community Engagement and will be responsible for developing and executing integrated marketing strategies, branding and positioning for all SAIS academic programs across its three campuses (Washington, Bologna and Nanjing). In collaboration with Global Enrollment and Recruitment, Academic Affairs and other key internal units, this position will help to drive enrollment and elevate and retain SAIS' position as a global brand and top tier graduate school of international affairs.
The Director of Integrated Marketing is directly responsible for leading all integrated marketing strategy and execution with primary responsibility for the planning, development, and implementation of marketing and engagement strategies and brand awareness efforts for all global admissions and recruitment, academic degree programs, and global careers efforts.
The Director of Integrated Marketing will seek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determine market niche and segmented markets; and identify market dynamics, patterns, behaviors and competitors to support overall marketing strategy. This position will work in partnership with SAIS colleagues and leaders to develop marketing strategies and campaigns that highlight the important programs and people of Johns Hopkins-SAIS' while managing and maintaining the School's image and brand identity.
This position is based in our Washington, DC campus but we are open to considering a flexible or remote working arrangement. A few in-person meetings would be required on our DC campus throughout the year.
Specific Duties & Responsibilities:
Develop global marketing strategies, plans and execution by degree and non-degree programs to ensure recruitment and retention marketing efforts for prospective students across all traditional and digital mediums and optimal messaging for the appropriate target audience.
Ensure strategies, plans and execution are highly integrated with other marketing functions including creative, communications, events and marketing operations
Develop and execute against conversion best practices, managing and benchmarking against competitive research and analysis
Lead utilization and analysis of CRM platform for prospective student marketing and communications, guiding the process of competitive analysis and market research to help inform marketing strategies. Analyze marketing plans and performance using KPI's, ROI analysis and apply learning in new planning
Manage all SAIS advertising campaigns, including strategy development, campaign implementation and measurement/analysis across all digital and traditional platforms.
Responsible for the content and management of the SAIS website including oversight for:
Utilizing and optimizing SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media experience to build brand/program awareness, generate leads and engagement with students and alumni
Manage all digital marketing channels (e.g. website, email campaigns, social media, etc.) to ensure brand consistency
Ensuring flawless execution of content and marketing across every department including optimizing SEO and managing external web vendor to ensure website employs best practices, is up-to-date, addresses the needs of the audience,
Leading full understanding competitive landscape, monitor, report and provide marketing insights
Manage marketing and advertising budget, vendor relationships and invoice processing in consultation with the Senior Director of Marketing and Communications to ensure alignment with strategic goals and priorities.
Direct Leadership and Management
Effectively supervise and manage SAIS Associate Director for Marketing; Digital Strategy Manager; and Webmaster
Serve as liaison to external web and marketing vendors
Make recommendations for and manage respective budget items related to marketing, web agency budgets and ensure alignment with department goals
Serve as unit's marketing liaison with key teams including Global Admissions and Recruitment, Academic Affairs and Global Careers
Minimum Qualifications (Mandatory):
Bachelor's Degree in related field required.
Master's Degree preferred.
Five years of related experience required.
7-10 years marketing, brand positioning, advertising and higher education marketing experience strongly preferred; knowledge of current marketing & advertising trends and website management highly desirable. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Special Knowledge, Skills & Abilities:
Excellent ability to develop and execute against strategic integrated multichannel marketing plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Extensive experience in optimizing marketing processes from brand/program awareness to conversion to retention
Strong understanding of how to implement and integrate digital marketing channels including SEO/SEM, emails/CRM platforms, website content management, analytics; knowledge of Slate platform highly desirable
Exceptional knowledge of current digital and integrated marketing tools and tactics, and trends
Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy
Excellent analytical and problem-solving skills
Collegial self-starter who can take the initiative, work proactively both independently and as part of a marketing communications team
Results-oriented with high standards for self and team
Proven track record of developing and leading direct reports, and providing support to internal teams and external partners
Strong project management and organizational skills
Experience managing a budget, interdepartmental and external vendor relationships
Demonstrated experience effectively leading and directly managing teams.
Demonstrated understanding of, and appreciation for, cultural practices and global perspectives
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Classified Title: Sr. Communications & Marketing Manager Working Title: Director, Integrated Marketing Role/Level/Range: L/04/LD Starting Salary Range: $71,445 - $98,205 annually (commensurate with experience) Employee group: Full Time Schedule: M-F 8:30am - 5:00pm Exempt Status: Exempt Location: DC - District of Columbia Department name: Marketing & Communications Personnel area: SAIS
The successful candidate(s) for this position will be subject to a pre-employment background check.
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