The Marketing Manager has the responsibility for all facets of the marketing campaign, supervises the Marketing Operations Coordinator and reports to the Director of Marketing. The position oversees subscription and single ticket campaigns as well as the solicitation and analysis of patron data, develops/executes marketing strategies, programs, and events designed to deepen relationships with ticket buyers for longer-lasting engagement marked by additional ticket purchases and philanthropic contributions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Core responsibility: to manage subscription and single ticket marketing campaigns in order to achieve maximum revenue and tickets sold by engaging in the following tasks:
Actively monitors sales on a daily basis and shares current sales reports at weekly staff meetings. Generates strategic recommendations for improving sales trends and meeting revenue forecasts.
Identifies and defines existing patron segments in database based on type of purchases, frequency of purchases, event attendance and overall contributions to the organization.
Increases earned revenue by developing and executing programs for target database segments. These plans would include, but are not limited to, ticket purchase promotions and incentives, patron loyalty programs to increase subscriber retention; upgrade programs through which patron purchasing commitment would become larger; step-up programs to move single ticket buyers into larger package purchases (via multi-ticket purchases or conversion to subscription); and stewardship programs to continually move patrons along the continuum from first-time buyer to brand ambassador.
Maintains day-to-day contact and collaboration with the Creative Services team for execution of marketing messaging. Creates, or directs the creation of, job tasks for the Creative Services team, and works with Creative Services towards completion of tasks.
Supports the Director of Marketing for generating annual expense/revenue budgets and helps determine income goals for all concerts while monitoring expenses.
Oversees the coordination of target lists for acquisition campaigns with the Teleservices Manager.
In conjunction with the Director of Marketing, develops and tests strategies to connect with emerging audiences – students, new movers, young professionals, groups, etc.
Collaborates with members of the Marketing team as a whole, and partners with other departments for strategic consultation.
Enhances the bond between patrons and the organization by developing behind-the-scenes experiences as well as subscriber events and special giveaways. Works with support of Director of Patron Services to execute these strategies.
Leads market research to help the organization meet its strategic goals through increased ticket and contributed revenue.
Helps establish research methods, such as surveys, opinion polls, or questionnaires, and designs means for collecting data for projects. Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and the organization’s image and marketing effectiveness.
Researches market conditions and conducts feasibility studies to determine market demand for existing and new products or services. Analyzes new and current data to develop new product offerings and research methods.
Maintains market intelligence to examine, analyze, and compile statistical data.
Gathers, analyzes, and compares competitors’ single ticket, subscription package pricing, and benefits structure to that of organization.
Prepares ongoing patron migration reports as well as weekly subscription sales reports. Monitors subscription activity daily during renewal promotion season. Summarizes findings and makes recommendations for action plans as needed.
Manages expenses and provides invoice reconciliation: codes and manages marketing invoices, and reconciles with accounting department.
Attends Symphony concerts and events.
Other duties may be assigned.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Database Skills: Experience with ticketing databases; Tessitura strongly preferred. Ability to work with database administrator to find programming solutions to test new subscription packages as well as streamline/troubleshoot existing subscription transactions.
Mathematical Skills: Ability to budget and forecast with accuracy and to calculate figures and amounts such as discounts, percentages, etc.
Education and/or Experience: Bachelor's degree or higher from four-year college or university and a minimum of four years marketing or development experience, preferably in the arts or entertainment sectors. Audience/consumer development experience preferred.
Language Skills: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Computer Skills: Extensive Excel spreadsheet experience including ability to use graphs and charts effectively; working knowledge of Microsoft Office software; ability to quickly learn and use new software; Tessitura database software experience a big plus.
Successful candidate will be able to demonstrate a blend of analytic and intuitive thinking, combined with the ability to view the world from patrons’ point of view. Ability to communicate clearly and persuasively in a variety of media.
Team player. Flexibility to work occasional evenings and weekends as needed. Passion for live symphonic music a plus.
This position requires work onsite in downtown Portland, at the Symphony office as well as the Arlene Schnitzer Concert Hall, though some remote shifts may be possible.
The Oregon Symphony is an equal opportunity employer and is committed to diversity, equity, and inclusion in all facets of the organization. We seek to develop a diverse candidate pool and welcome nominations and applications from all qualified candidates regardless of race, gender, sexual orientation, age, disability, religion, or national origin.
The Oregon Symphony is a vibrant, growing organization, which has achieved record ticket sales and contributions under the dynamic leadership of President & CEO Scott Showalter. At a time when many orchestras are reducing their classical programming, the Oregon Symphony has continued to invest in the art form, expand its season, reach new and bigger audiences, and expand its collaborations in the community. Approaching its 125th Anniversary season, the Symphony continues to champion living composers with a robust commissioning program, celebrate diverse artistic voices across our Classical, Pops, and Specials performances series, and explore the pressing issues of our time through the medium of music. Our upcoming 21/22 Season is slated to feature the premieres of six commissioned works, including the groundbreaking An African American Requiem by Portland-based composer Damien Geter which will be broadcast nationwide on public radio.
The Symphony unites exceptional musicians, a world-class conducting staff, an unrelenting focus on excellence, a compelling vision, and a strong commitment to the greater good. The result is something special and rare: an energy that can be felt in ...every note and performances that move its listeners. As one of the region’s cultural jewels, the Symphony is central to the thriving arts community in Oregon and Southwest Washington. Propelled by the desire to bring the power of music to more people in new ways, the Oregon Symphony is always moving music forward.
Each year, the multi-Grammy nominated Oregon Symphony performs more than 115 concerts at the Arlene Schnitzer Concert Hall in Portland and performs regularly in Salem, Newberg, and other cities in the region. It also produces award-winning educational and community engagement events. The Symphony’s programs directly serve more than 250,000 people annually and reach tens of millions more around the globe through its broadcast and recordings programs. The institution is supported by thousands of individuals, businesses, and foundations and receives funding from the Regional Arts & Cultural Council, the State of Oregon Arts Commission, and the National Endowment for the Arts.
The Oregon Symphony Association employs 76 full-time union musicians, which have been led for 18 seasons by renowned Music Director Carlos Kalmar. As announced in February 2021, David Danzmayr will succeed him as the Oregon Symphony’s new Music Director in Fall 2021, the start of the Symphony’s 125th anniversary season. Under Danzmayr, a new Creative Alliance will feature extraordinary artists and cultural thought leaders, including Nathalie Joachim, Gabriela Lena Frank, Jun Märkl, Gabriel Kahane, Simone Lamsma, and Johannes Moser. Beyond this august group, the Symphony engages dozens of guest conductors and soloists each year to perform with the orchestra.
The Association’s annual operating budget is approximately $22 million, of which 80% is spent on artistic and engagement programs. It employs a full-time staff of 50, who are responsible for concert production, marketing, public relations, education, community engagement, fundraising, customer service, accounting, and financial reporting. It is governed by a volunteer board of directors, who each year contribute thousands of hours and personally contribute more than $2 million.