Digital Marketing Coordinator / Communications Manager I
Michigan State University
Location: East Lansing, Michigan
Internal Number: 736864
Digital Marketing Coordinator
Opportunity for energetic self-starter with excellent writing ability and organizational skills. The Digital Marketing Coordinator for Online and Hybrid Programs, will be responsible for the implementation of recruitment tactics for each graduate program in our newly implemented CRM and Web CMS. You will work on an internal Online Program Management team to teach staff in academic programs how to perform their roles using new technology. Each program may need help writing email templates, landing pages, and other recruitment content in the voice of the university brand as appropriate for their audience.
The ideal candidate will be able to interpret a generalized university-wide tiered marketing strategy, adapting it as appropriate for each program, all the way down to implementation details.
Key Responsibilities and Activities
Plans, creates, produces, photographs, edits, records or drafts feature materials for on-line communications, media, and publications to inform the public of online and hybrid academic programs.
Helping staff in academic departments build awareness and interest in online programs to support the marketing funnel and enrollment management efforts to drive lead acquisition, applications, and yield enrollments of high-quality students.
Finds sources of information; conduct surveys, and interviews to obtain market intelligence.
Executes on marketing plan, assisting with the writing and editing content for all online platforms, including content marketing, SEO, digital advertising, organic search, paid search, social media and website.
Supports social media goal setting, execution, tracking, and reporting.
Manages subscribers; builds and sends email campaigns in our CRM.
Builds marketing automation in web content management and CRM systems.
On-the-job training will be provided on MSU-related content management, SiteCore, Slate CRM, Hotjar, Google Analytics, SEMRush and other marketing software.
Job Duties & Responsibilities
10% Media Production to Promote Online Programs
Plans, creates, produces, photographs, edits, records or drafts releases and feature materials for on-line communications, media, and publications in order to inform the public of online and hybrid academic programs.
Identifies sources of information, researches, surveys and interviews to obtain information.
Composes, edits, designs, records, produces and duplicates digital, web and print media.
Coordinates and approves the work of freelance creative teams and monitors work in progress.
50% Marketing Technology
Assists with web development and technological enhancements for the unit.
Maintains and updates files including statistical reports and performance metrics.
Managing subscribers; building, and sending email campaigns in our CRM
Building new marketing automation in web content management and CRM systems
Helping programs to on-board new graduate students and recruit prospects
Reviewing web traffic and social analytics and improving SEO
10% Social Media and Paid Advertising
Assists with negotiating rates and orders advertising for print, television or radio.
Contributes to the overall growth and engagement strategies for social media.
Executes innovative social media marketing campaigns to support traditional media, public relations, and advertising activities and to promote online/hybrid programs.
Supports social media goal setting, execution, tracking, and reporting.
20% Build and Maintain a Network to Leverage College Communicators
Serves as a liaison with other University departments including University Relations.
Aids communicators in each unit with promoting their online program and utilizing our central martech investments
10% Professional Development
Customer Experience Management in Higher Education
Digital Marketing Skills and Capabilities
On-the-job training will be provided on MSU-related content management, CRM, SiteCore, Google Analytics and other marketing software.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Business/Marketing, Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
Experience with MailChimp, Slate, Pardot, Salesforce Marketing Cloud or another e-mail marketing software
Experience with SiteCore Digital Experience Platform / Content Management System
Skill in Adobe Illustrator or Adobe Photoshop
Skill in Search Engine Optimization (SEO)
Experience with Excel
Experience with Google Analytics or Facebook marketing suite
Experience editing other’s writing and providing revisions with feedback
Experience with Outlook and Email templating
Additional experience in the following:
Strong writing skills;
An eye for design;
Attention to detail;
Excellent problem solving and analytical skills, and ability to think strategically and logically;
Ability to prioritize and perform multiple tasks simultaneously while adhering to deadlines.
A strong work ethic, curiosity, and a passion for creating content, telling faculty stories, and recruiting people to programs of study.
Ability to collaborate across campus units.
Ability to work independently and in a team environment.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
Required Application Materials
Cover letter, resume and three writing and design samples related to digital marketing.
The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.