Product Marketing Specialist - Remote - (Brentwood, Tennessee, United States)
Location: Brentwood, Tennessee
Internal Number: 15236282816
Healthcare Without Rival
Premise Health is the world's leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care - in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions.
Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations' total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations.
Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Product Marketing Specialist to join our team in Brentwood, TN.
About the role:
As the Product Marketing Specialist you will support product marketing initiatives that enhance marketplace recognition and perceptions of Premise Health's comprehensive product suite. From market research and audience identification, to collateral development and support for go-to-market needs, the Product Marketing Specialist is skilled at using a variety of tools and resources to shape narratives that stand out from the crowd.
Under the guidance of the Director of Product Marketing, the Product Marketing Specialist will support organizational growth by creating product materials that interest, inform, and engage current and prospective clients. The ideal candidate is extremely organized, loves to learn, and is a resourceful self-starter.
This position requires the ability to think strategically, in addition to a high level of tactical coordination and alignment across the organization. Fulfilling strategic growth objectives and enhancing Premise Health product and brand awareness in the marketplace will be key.
Product strategy and management
Drives and supports initiatives that enhance marketplace recognition and perceptions of Premise Health products, with the goal of impacting revenue growth
Develops compelling product positioning and messaging informed by target audience, market insights, and product owner expertise to use in a variety of channels internally and externally
Owns the day-to-day development, creation, and maintenance of owned product marketing projects and materials, maintaining next steps across various workstreams
Creates messaging and content for lead/opportunity nurturing programs for both marketing and sales funnels
Owns market intelligence for owned products, working with the go-to-market team to track insights for internal stakeholder reference
Stays up to date with competitors, industry news, and emerging trends as they relate to product marketing and the direct healthcare industry
Adheres to product marketing framework to ensure consistency across products
Develops marketing collateral and positioning that articulates the product's value proposition and unique differentiators
Works closely with internal stakeholders (clinical, operations, and growth) to coordinate, drive and successfully execute product marketing collateral, campaigns, and launch plans
Leads the creation of compelling content for product presentations, digital marketing campaigns, and other sales enablement tools as deemed necessary (slicks, infographics, eBooks, case studies, webinars, etc.)
Works with graphic designer to visualize assets that support and augment the product message across internal and external channels
Cross-functional collaboration and support
Leads and facilitates meetings with key stakeholders across the organization (clinical, operations, growth) to gather critical product details and gain internal alignment on product positioning and messaging
Partners with digital team to optimize content, disseminate product marketing campaigns, and track performance (engagement and leads) for ongoing improvement
Collaborates with internal communications team to share new or updated product features, assets, etc. with internal stakeholders
Serves as liaison and subject matter expert to other internal departments regarding product marketing initiatives
May require other duties as assigned
Bachelor's degree in marketing, communications, journalism, adverting, or related field or equivalent work experience
2 to 5 years of experience in product marketing or content marketing
Knowledge and Skills:
Proficient in MS Office suite, specifically PowerPoint and Word
Experience with HubSpot and/or Adobe Creative Suite is helpful but not required
Self-starter who can work independently and as part of a team
Detail-orientated and organized; demonstrates initiative and thrives in a fast paced, collaborative work environment.
Possesses excellent critical thinking and project management skills with the ability to manage multiple projects and deadlines simultaneously
Crystal clear communication, both written and oral
Ability to provide examples of prior professional work
Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.
Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
To support Premise Health's commitment to the safety, health and wellbeing of our team members, clients and patients, we are requiring all new team members to be fully vaccinated with a COVID-19 vaccine*, except where a reasonable medical or religious accommodation can be granted. Should you be offered and accept a position with Premise Health, you will be required to provide your proof of vaccination in the form of your CDC vaccination card as part of the pre-employment onboarding process.