Specialist, Design, Media, and Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 137403
Location: Bowling Green, KY Category: Staff Posted On: Tue Sep 28 2021 Job Description:
The Design, Media, and Marketing Coordinator is responsible for the overseeing or implementation of all design, media, and marketing projects within PCAL. The qualified candidate must be proficient in producing content by hand or by using technology, including computer software programs. The successful candidate must be proficient in Adobe's Creative Suite?including Photoshop, Illustrator, InDesign, etc.
Fulltime, with possibility of working remotely.
Primary Duties and Responsibilities
Work with the dean's office to develop media and marketing strategies for events, programs, and campaigns
Write, edit, and distribute social media posts for target audiences with support and input of the departments
Manage and maintain PCAL social media accounts, including departmental social media
Manage and maintain PCAL websites, including departmental websites
Implement PCAL's digital strategy and measure its reach and impact
Back up Communication and Events Coordinator where needed
Other duties as assigned
Knowledge, Skills, and Abilities Considered Essential for Success
Position requires foundation knowledge in the principles and techniques of artistic and graphic design as well as demonstrated design and artistic skills
This knowledge and skill is normally obtained through a college degree in graphic design, fine arts, professional writing, or a related field or through technical experience and/or relevant coursework
In addition, strong communication skills and the ability to use and maintain currency with applicable computer software packages and systems are essential
Ability to translate the communication needs of PCAL into written words and artistic designs appropriate for social media to maximize the impact and message to the intended audience
Bachelor's degree in graphic design, multimedia design or related fields
Experience using the Mac platform
Experience in web design and maintenance
Experience in reading and comprehending website analytics
Experience using Adobe Creative Suite, especially Photoshop, Illustrator, InDesign
Experience with social media platforms in a university or corporate setting
Experience using verbal and written skills to translate complex, detailed information into clear, powerful visual pieces
Salary Grade: 107 Salary Range: $41,000 - $43,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at firstname.lastname@example.org or by phone at (270) 745-5121.
The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Deborah Wilkins, who can be contacted via email at email@example.com or by phone at (270) 745-5396. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.