fbpx Head, OSPL - Marketing & Digital Engagement in Singapore, for OCBC Bank

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Head, OSPL - Marketing & Digital Engagement
JOB DESCRIPTION: With the objectives to drive business growth, deepen customer relationships, increase customer acquisition and cross selling opportunities, key responsibilities would be Lead the OSPL marketing strategy and campaigns to market OSPL's products and services to new and existing customers through various channels. Develop and drive the digital marketing and engagement strategy and initiatives. Lead and champion OSPL customer segmentation and insights with the use of analytics, market and consumer research. Responsible to manage marketing budget in order to optimise effectiveness of the marketing spend Qualifications Requirements 12 to 15 year


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