The Sr. Manager/Director of Marketing Operations and Demand is a crucial role in strategy development, program execution, and analytics. As the architect of our data strategy, you will ensure that we target effectively, spend efficiently, and generate measurable (and growing) returns from marketing programs.
You will lead the design and evolution of our marketing infrastructure – the tools, data, and processes we implement to identify the right customers, provide them with relevant offers, and guide them through each stage of the customer journey.
An ideal candidate will bring a knack for finding patterns in data, deep familiarity with marketing automation platforms and best practices, and proven experience designing, implementing, and operating sophisticated segmentation strategies.
Campaign management and execution including, but not limited to audience definition, deployment, prioritization, and performance analysis
Establish and implement best practices in campaign operations, lead management, and marketing systems management
Develop and execute go-to-market strategies for client and prospective client audiences
Collaborate with content and event leads to maximize brand awareness and business development opportunities from marketing investments
Build and refine effective lead journeys for current and future channels
Own and improve full funnel reporting for marketing activities
Manage MarTech vendors, applications, and internal standards
Optimize lead quality, engagement, and conversion for all products and audiences
Perform other duties as requested by management
This position is a senior member of a growing marketing team. There are currently no direct reports, but expectations to increase staffing as the company expands.
This job operates in a remote work setting. Occasional meetings at FRONTSTEPS facilities may be required. This role routinely uses standard office equipment such as computers, phones, copiers, and scanners.
Occasional travel to FRONTSTEPS office locations or industry conferences may be required; between 5-15% of work time.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; stand; walk; use hands to finger, handle or feel; and reach with arms and hands.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
7-10 years of progressive experience in marketing operations, automation, or programs roles, preferably in a b2b or b2b2c environment
Expertise in marketing automation and customer relationship management (CRM) platforms
Deep familiarity with account-based marketing or similar audience segmentation strategies
Successful track record designing and building funnel reporting for executive, sales, and marketing audiences
Excellent prioritization skills, capable of balancing short-term deadlines with long-term initiatives.
Strong quantitative and qualitative analysis skills.
Proficient at managing vendor relationships, including product assessment, deployment, optimization, and budget and lifecycle management.
Adept communicator who can frame complex issues in simple business terms.
Relationship-oriented collaborator, capable of sustaining project momentum through strong cross functional partnerships.
We are a resident engagement platform powering communities to be safe, informed, and efficient. Anyone can offer HOAs a website and document storage, FRONTSTEPS provides the opportunity to make a difference in a community. We are building the #1 software platform for HOAs, PMCs, builders, and security companies.
Our culture is vibrant and our employees share our company goals and core values. Work here because you're courageous and value taking care of the customer at all times, moving with purpose and urgency, and innovating and failing forward. Work here to meet smart, creative people who want to transform how the modern community functions.