The Marketing Data Analyst reports to the Director, IT Data Analytics. Primary responsibility will be to develop data visualizations and analysis in accordance with MAA data management principles. Aligns to and functions as a business partner to one or more departments to prioritize department initiatives and work to develop solutions that support the department initiatives to meet MAA business objectives. Assists assigned department(s) in realizing business goals by leveraging specific data pipelines and associated technologies.
The successful candidate will embody and work to reinforce MAA's Core Values. Those values include:
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Doing the right thing at the right time for the right reasons
Duties and Responsibilities
Develops integrated operational reports, analytic models and visualizations sourced from centralized data stores or warehouse. Shapes data available for dashboards to identify solutions and support business cases and storytelling.
Develops systemic operational reports in source systems by using native system reporting functionality.
Promotes and facilitates the integrity and availability of applied analytics.Ensures data available for department analytic requests.
Captures, documents, and executes business analysis requirements to accurately measure business performance.
Influences strategic and tactical execution of business and departments with data analysis.
Leverages analytics to identify business and department opportunities (e.g., optimize spending, reduce operating expenses).
Formats data visualizations and presentations which adhere to data management standards and communicate compelling data stories.
Work with business partners to promote understanding and utilization of data driven business analysis.
Develops, promotes and supports mature analytic capabilities in a business context to include predictive, prescriptive, and cognitive analytic capabilities over time.
Assists with ad-hoc reporting and data analysis projects as needed.
Monitors technology trends and maintains professional and technical competencies.
Performs other related duties as assigned to meet the needs of the business.
Bachelor's degree in computer science, business, marketing, or related field required
3 to 5 years of experience in a business intelligence or data analysis role required
An equivalent combination of education and work experience may be acceptable
Experience developing analytic data models and visualizations in a business context required
Data source administration and optimization experience for data driven analysis required
Configuration experience with web analytic platforms required
Power BI experience preferred
SQL Server Analytics Services (SSAS) and SQL Server Reporting Services (SSRS) preferred
Previous experience within the real estate industry preferred
Experience managing website configuration to sup-port marketing campaign initiatives (i.e. Google tag-ging & pixels).
Advanced experience with Google Analytics or GA 360
Experience working with Sitecore Analytics, Sitecore XDB, and CrownPeak or similar Adobe software.
Experience working in Adobe Experience Cloud (or similar software) managing personalization campaigns & testing
Knowledge, Skills, and Abilities
Data analytic and visualization development skills in a Microsoft environment (PowerBI, SQL Server DataBase, SQL Server Analytic Services, and Azure)
Data source management knowledge and skills that elevates digital personalization capabilities without compromising consumer privacy
Expertise with analytic constructs customer journey mapping, competitive analysis, and demographics
Skill and ability to clearly and concisely communicate verbally and in writing, including with non-technical audiences
Skill in applying critical thinking, analysis and problem-solving methods
Skill in attending to detail and data accuracy validation
Skill in managing projects, organizing, prioritizing, and meeting deadlines
Technical proficiency and transferable skills with applications to quickly learn, adopt and use data analytic tools for specific business functions
Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint), SQL, SRSS
MAA recognizes that talented people are attracted to companies that provide competitive pay, comprehensive benefits and outstanding advancementopportunities. We offer a comprehensive benefits package* including, but not limited to, the following:
* Medical, Dental and Vision Insurance
* Life and Disability Insurance
* Employee Assistance Program
* Vacation, Sick Leave, and Holiday Pay
* 401(k) Retirement Plan
* Tuition Reimbursement
* Adoption Reimbursement
* Apartment Discount
* Opportunities for promotion and internal career advancement
*Eligibility for benefit plans and programs vary based on hours worked and length of employment.
We are committed to providing service excellence and value to those who depend on us at MAA. Our people-first approach has been transforming properties into communities and apartments into homes for over 25 years. As the largest owner-operator of multifamily apartments in the United States - we are established leaders in the real estate space - bringing tremendous opportunities to those looking to build their careers. We invite you to explore our Brighter View and find your place at MAA!
MAA is a real estate investment trust (REIT) that focuses on the acquisition, selective development, redevelopment and management of multifamily homes throughout the Southeastern and Southwestern regions of the United States.
Our mission at MAA is to deliver superior service and value for our residents, employees and shareholders. We refer to this as creating "A Brighter View" and we are doing it every day.
In fact, we proudly display "Our Brighter View" plaques at every MAA office just to serve as a daily reminder of our focused mission. MAA is committed to remaining true to our rich tradition of service to each other, to our residents, and to our shareholders. We respect the privilege to providing value to those whose lives we touch.
Please click on the links below to learn more about MAA’s culture and corporate charity as well as view MAA’s Corporate Profile: