Assistant Director of Admissions - Marketing Specialist
Bemidji State University
Location: Bemidji, Minnesota
Internal Number: 1787
Location: Bemidji State University
Full/Part Time: Full Time
Employment Condition: Unlimited
Bemidji State University (BSU)invites qualified applicants to join our team as the Assistant Director of Admissions – Marketing Specialist. BSU's vision is to educate people to lead inspired lives. To accomplish BSU's vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university.
BSU is located amid the lakes and forests of northern Minnesota and occupies a wooded campus along the shore of Lake Bemidji. BSU balances rigorous academia with the opportunity to enjoy a fun, robust, outdoor culture. The proximity to the lake and the surrounding north woods allows easy access to an assortment of recreation. Major campus facilities are connected by all-season underground passages for safe and warm travel during the cold, winter months.
Enrolling around 5,000 students, BSU offers more than 70 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. BSU's Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship.
The Assistant Director of Admissions-Marketing Specialist (ADA-MS) coordinates and implements the BSU Admissions strategic marketing and communications efforts. The ADA-MS will collaborate across all enrollment divisions to ensure that best practices and consistent messaging and branding are being utilized. The ADA-MS will work under the supervision and direction of the Director of Admission and will be the Office of Admissions' primary day-to-day liaison with the university's Office of Communications and Marketing. Primary areas of daily work will include:
Content creation for prospective, applicant, and admitted student communication flows.
Communication management using Customer Relationship Management (CRM) and Student Information System (SIS) platforms.
Planning and development of recruiting material, both print and digital.
Coordination of printing and packaging of mailings.
Digital content creation for web, social media, and other online platforms.
Responsibilities of the ADA-MS include:
Coordinating implementation of the Admissions marketing and communications strategic plan (50%)
CRM/SIS Content Development & Management (15%)
Digital and Web Content Development & Management (15%)
Assisting with the Office of Communications and Marketing & Broader University Functions (10%)
Administrative and Other Support (10%)
Minimum qualifications for this position include:
Bachelor's Degree in Business Administration, Marketing, Art/Design, Public Relations Communications, or related field(s).
One year of marketing communications, web design and/or project management experience.
Preferred qualifications include:
Demonstrated effectiveness working on goal-directed marketing campaigns and an understanding of effective marketing practices.
Experience using Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.), WordPress or other marketing/communications tools.
In accordance with the Minnesota State Colleges and Universities (MinnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MinnState's vehicle use criteria and consent to a motor vehicle records check annually.
Bemidji State University is nestled among the pines along the shores of Lake Bemidji, just blocks from a thriving downtown community. In this Northwoods setting, students, staff, and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Bemidji State Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.
Located between three American Indian reservations – Leech Lake, Red Lake and White Earth, students at Bemidji State University have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.
Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State is conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants.
The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.
For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and BSU-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.
Bemidji State University is the place to be...bold, real, innovative, creative, global, aware, successful, and so much more! Through our signature themes, BSU and its nearly 5,000 students are committed to environmental stewardship, community service, and global understanding. You'll see that commitment in what we teach and in what we do. Located on the western shore of Lake Bemidji, our north woods campus environment reminds us daily of the need to be in tune with our world. Similarly, the American Indian culture of our region beckons us to begin our global journey by understanding our past as we prepare for the future. See for yourself by visiting us soon.