When applying for this position, please include a link to your portfolio in your cover letter and/or resume.
General Statement of Job
Reporting to the Executive Vice President, the Director of Marketing ("Director") serves as the university's chief marketing officer, supervising staff, budgets and programs in the Office of University Relations and Marketing (URM). The Director's primary responsibility is to lead strategic brand positioning and development of marketing campaigns to advance Missouri Southern, most notably in new student recruitment. The Director will work closely with leadership from across the institution to elevate and refine the University's marketing and branding.
Upon beginning work, the Director of Marketing will conduct a thorough audit of current marketing initiatives to understand the existing strategy and then identify opportunities to further enhance the University's reputation. Ultimately, the Director will take the lead in framing a comprehensive marketing and branding strategy for MSSU that achieves the University's strategic plan goals, most notably in the areas of enrollment, fundraising, and community engagement.
Specific Duties and Responsibilities
Build and manage an outstanding strategic marketing and branding program which can be considered best-in-class compared to its peers in higher education.
Create and implement innovative, creative, and proactive marketing campaigns with a unified messaging extending across all media, platforms, and vehicles.
Evaluate the effectiveness and success of MSSU's positioning and brand with different internal and external audiences on an ongoing basis.
Strategically invest time and resources in market research, competitive landscape analysis, brand and marketing refinement, and creative execution. As appropriate, utilize external counsel to broaden the institution's options across all platforms and vehicles.
Build strong, collaborative, and collegial relationships with campus leaders, both academic and administrative, seeking to understand their specific priorities and identify ways to create individualized programs that integrate with the University's overall brand.
Collaborate closely with the Offices of Admissions, Development, and Intercollegiate Athletics, which play a significant role in the public perception of the university. Ensure that they are well supported in their work and that there is a constant flow of communication regarding positioning and marketing initiatives in those areas.
Collaborate closely with the Director of Communication and External Relations, ensuring consistency in messaging across all media, both earned and paid.
Set clear direction and priorities for the staff in the Office of University Relations and Marketing. Continually assess staff strengths and recruit / retain a high-quality, diverse team. Within that office, foster an environment that rewards new ideas and risk taking, builds confidence, and encourages teamwork and creativity.
Education, Experience, and Licenses
A Bachelor's degree from an accredited university is required, with a Master's degree preferred.
At least five years of experience envisioning and implementing successful strategic marketing and branding programs is required, preferably in higher education.
Preference given to those candidates with exceptional knowledge of the latest digital and integrated marketing tools with experience leveraging internal skill.
Also preferred is a record of success as an innovative and collaborative leader in large, complex, mission-driven organizations with numerous and distributed stakeholders, shared decision making, and often rapidly shifting priorities.
A portfolio that demonstrates the ability to craft substantive and cohesive messages based on strategic goals, communicate them successfully to key audiences, and adapt and adjust as appropriate over time (please include a link to your portfolio in your cover letter and/or resume).
A solid understanding of the advantages and drawbacks of both traditional and digital media, the potential for and hazards of paid advertising, and how best to convey information in ways that engage and excite constituents.
A proactive professional with a spirit of initiative, innovation, and the ability to juggle multiple priorities, programs, and projects in a fast-paced environment.
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to read, analyze, and interpret common business and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints.
Ability to effectively communicate both verbally and by written means at a very high level.
Ability to make ethical decisions in doing what is best for both students and the University.
Ability to effectively present information to administrators, faculty, staff, regulators, students, public groups, and/or Board of Governors.
Ability to calculate figures and amounts such as discounts, interest, proportions, and percentages.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, feel or use a computer keyboard and talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The noise level in the work environment is usually moderate.
NOTICE : The above job profile does not include all essential and nonessential duties of this job. All employees with disabilities are encouraged to contact Human Resources to review and discuss the essential and nonessential functions of the job. An employee with a disability can evaluate the job in greater detail to determine if she/he can safely perform the essential function of this job with or without reasonable accommodation.
Missouri Southern State University is a four year liberal arts public institution serving more than 5,000 students in over 140 academic programs offering undergraduate and graduate degrees. Internationally-focused semesters and enriching cultural events in theatre, art, music and film create an engaging learning environment for students and citizens of the region. MSSU is located in Joplin, MO, which is considered to be the Crossroads of America, and serves as the commercial hub for the four states area. Joplin is a resilient and vibrant city with a population of over 50,000 serving a metropolitan statistical area of 208,000. There is quick and easy access to Northwest Arkansas, Kansas City, and Tulsa, as well as numerous outdoor activities and attractions throughout the Ozarks.