The EMEA portfolio marketing lead is responsible for supporting the creation of an organized go-to-market strategy and overseeing its execution for a defined regional portfolio of offerings, (Lifecycle - Software & Control or Intelligence Device BU).
This role reports directly to the EMEA OEM & Portfolio Marketing manager but with strong collaboration toward the Global Portfolio Marketing function without forgetting other key global or regional interlocks to take into accounts as the business units and sales representatives.
Work in close collaboration with the global portfolio marketing team to translate the regional business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture for the region.
Partner with regional leaders across the business (e.g. sales, product, software, solution, industry, services or channel management) to support the design of an aligned set of strategies, tactics and resources that achieve the regional objectives.
Provide insight and support to regional leadership to inform the identification and development of new potential offerings (products, software, solutions, or services) and influence product roadmaps.
Understand customer and target buyer needs and develop buyer personas to inform content campaign and innovation strategies.
Monitor key regional market trends and the competitive landscape and identify market opportunities and areas for growth for the portfolio.
Support the creation of a portfolio architecture aligned with the global and regional business strategy and oversee its execution.
Support, build the right go-to-market plan to support and grow the regional portfolio of offerings, including prioritizing and aligning target audiences, supporting, and developing effective messaging and value proposition from NPI to end of life.
Collaborate with the regional sales enablement team to leverage or create the appropriated plans and oversee marketing contributions to drive sales' adoption of the portfolio
Contribute and represent the region in the different launch planning for new offerings -
Formalize processes, measurement tools and reporting structure to support the portfolio marketing team's goals
Bachelor's degree. MBA strongly preferred.
Legal authorization to work in EMEA
10 years of professional b-to-b experience
5 years of advanced experience with product line or business unit
Demonstrated success influencing stakeholders across different functions and geo's
Strong background in business analytics, measurements, and dashboards
Demonstrated skills in messaging and positioning offerings
Experience developing thought leadership to enhance a company's reputation in terms of expertise and innovation
Ability to travel about 30% of time
Strong business acumen
Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy
Strong administrative and management skills, including the ability to prioritize multiple projects, programs, and objectives
Ability to translate quantitative data into actionable recommendations
Critical thinking and capacity for original thought
Ability to listen and interpret needs
Excellent written and verbal communication skills
Strong presentation skills
Comfortable working with senior leaders
Highly collaborative, able to work in a matrix environment
Strong expertise in all aspects of go-to-market strategy for products, software, solutions, industries and services
Comprehensive insight into the operational side of offering delivery
Sales enablement requirements across a portfolio of offerings
Understanding of key industries and market segments relevant to the organization
Building a b-to-b portfolio architecture
Year-over-year growth in pipeline-opportunity sourced or influenced
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.