Department/Organization: 200651 - Technical Support Services
Normal Work Schedule: Monday - Friday 8:00am to 4:45pm
Job Summary: The Marketing Database Coordinator is responsible for coordinating the utilization of relational databases for the purpose of generating marketing materials and communication efforts.
Additional Department Summary: The Recruitment Database Coordinator is responsible for coordinating the utilization of relational databases for the purpose of generating recruitment materials and it’s dissemination through our customer relationship management system. The position pro-actively identifies, develops and implements recruitment information dissemination for recruitment activities, events and notifications for the Division of Enrollment Management (EM) Customer Relationship Management System (CRM).
The position will manage recruitment efforts within the Slate CRM by utilizing web surveys, queries and reports, events, appointments, automated campaigns and telecounseling scripts for undergraduate recruitment. Serve as mediator or liaison when coordinating the goals of multiple departments and prioritizing communications to avoid over-stimulation of the target.
This position will also work with the EM Directors and Assistant Directors to provide summaries of CRM campaign effectiveness regarding key strategic Enrollment Management initiatives for campus leadership.
Additionally, this position assists EM Leadership with planning and notification efforts during any emergency regarding events, including but not limited to planned and unplanned event cancellations due to natural disasters or other emergencies. The CRM primary audience includes prospective undergraduate students, parents, high school counselors and principals, college counselors, sponsors and alumni volunteers.
The position provides baseline training for all new CRM users as well as special training on CRM functionality. In addition, the position must obtain certification and abide by all confidentiality laws and policies while accessing data that is protected by HIPPA and FERPA regulations.
The position also assists in the supervision and training of the student workers in Undergraduate Admissions.
Required Department Minimum Qualifications: A bachelor’s degree and one year of experience with a CRM system or utilization of a relational database or experience in enrollment management, a higher education environment, or experience in a marketing, communications, or sales position.
Must have valid U.S. driver's license. Must be at least 21 years of age at time of hire and have an acceptable Motor Vehicle Report as determined by the insurance carrier.
Preferred Qualifications: Minor in computer sciences, management information systems or related field and/or experience working with complex relational database systems. Experience with SQL, Microsoft Excel, Microsoft PowerPoint.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
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