Assistant Director for Marketing and Fan Engagement
Loyola Marymount University
Location: Los Angeles, California
Internal Number: R1444
The Assistant Director for Marketing and Fan Engagement develops, coordinates, and produces a variety of marketing and engagement projects under the general direction of the Associate Athletic Director for Marketing and Fan Experience. The incumbent is responsible for creating and developing marketing and promotional plans and content for assigned sports, executing the production of gameday experiences and special events, The Kid’s Club, and The Cage. The position implements fan experience programming projects designed to increase visibility, drive revenue, and support LMU Athletics initiatives and operations. The Assistant Director writes and edits copy, coordinates visual and video content, and ensures quality of communications and events by defined deadlines, meeting branding and quality assurance guidelines.
The Assistant Director for Marketing and Fan Engagement will develop and implement comprehensive marketing plans, projects, and content for assigned sports, covering a wide range of topics that concentrate on revenue generation (ticket sales and operations, corporate sponsorship activation, etc.), increasing attendance at athletic events, advertising, and promotion, on and off-campus community engagement and events, and elevating in-game experiences. Oversee gameday execution of established marketing and promotional plan, being responsible for a broad range of tasks and activities that include, but are not limited to promotions, giveaways, crowd engagement, video and game production, etc. for assigned home games. An emphasis will be placed on providing memorable experiences for fans and creating a home court/field advantage for LMU student-athletes. The Assistant Director for Marketing and Fan Engagement will help utilize, operate, and maintain digital marketing systems that facilitate marketing and communications activities, including, but not limited to web content management systems, website analytics, social media management tools and dashboards, email management systems, ticket and fan databases, quality assurance tools, accessibility compliance tools, analytics and metrics tools, and other systems. Research, design, produce, write and/or edit copy for marketing materials, including but not limited to: LMU Athletics websites, newsletters, publicity products, publications, or other marketing materials (digital, traditional, environmental). Develop and coordinate the production of progressive, engaging content across LMU Athletics digital and social channels, devising and managing complex social content and engagement strategies. Serve as a content creator and develop personas and campaigns increase followership, influence, and engagement. Ensure the integrity, quality, and consistency of the university’s voice, tone, style, narrative, visual identity, and brand. Manage the marketing and promotional aspects of The Kids Program. Oversee The Cage to increase student attendance. Work with lead student-workers to develop marketing plans that include promotional campaigns, tactics, and maximize campus partnerships.
Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experiences, and beliefs to apply. Please read more about our commitments and our efforts at (https://resources.lmu.edu/officeofinterculturalaffairs/).
We seek candidates who typically possess a Bachelor’s degree in marketing, sports management, or related field required. Two years’ communications experience in collegiate or professional sports beyond the candidate’s undergraduate experience required. Excellent organizational skills, work ethic and detail-oriented approach. Ability to work a flexible schedule, including nights and weekends, and to work efficiently on short deadlines. Demonstrated competency with common office productivity software suites (including Microsoft Office), and creative production software (including Adobe Creativity Suite), email marketing tools, social media management tools, web content management systems, quality assurance systems, ADA compliance systems, and analytics reporting software. Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing; Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing; Professional, results-oriented self-starter who takes initiative to solve problems, has experience creating, developing and implementing new initiatives; Excellent verbal and written communications skills; Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills. Ability to provide quick turnaround and updates for multiple requests while maintaining a strong reputation of high-quality work. Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities. Possesses knowledge of and maintains compliance with NCAA, WCC Conference, and Athletic Department rules and regulations.
The Jesuit education we provide is nearly 500 years in the making. It was founded to create a better world for those here and those to come.
Founded in 1911, LMU is a top-ranked Catholic university rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunities for intellectual engagement and real-world experience. We enroll an academically ambitious, multicultural, and socioeconomically diverse student body. We recruit, retain and support a diverse faculty committed to excellence in teaching, research, scholarship and creativity.