Communications and Marketing Strategist- WVU Tech (Beckley)
West Virginia University
Location: Morgantown, West Virginia
Internal Number: 237224
Communications and Marketing Strategist- WVU Tech (Beckley) 17651
West Virginia University Institute of Technology (WVU Tech), part of the WVU system of campuses, is seeking a self- motivated and driven Communications and Marketing Strategist. This is a Non-Classified, benefit eligible position.
In order to be successful in this position, the ideal candidate will:
Develop advertising scripts and copy related to advertising/marketing campaigns.
Write, review, proofread, edit and lead the production and publication of marketing materials; provide general editorial support
Provide support to other program areas by providing editorial review of promotional content.
Develop story or content ideas, considering reader or audience appeal.
Conceptualize, develop, oversee news and features; solicit contributions; and may manage one or more publications.
Assign topics and stories; provide coaching and support to those providing content submissions as needed.
Conduct research and verifies facts, dates and statistics using standard reference sources.
Provide oversight and direction of integrated marketing and communication strategies for the campus.
Plan and submit production schedules, support internal and external article contributors and reviewers, coordinate with UR team on deliverables. Write, edit, and oversee newspaper and radio commentaries, news releases, feature stories, opinion pieces, etc.
Write and edit media advisories and releases.
Confer with supervisor and staff members regarding placement, emphasis and appropriateness of news stories and features.
Produce, prepare and distribute WVU Tech News & Events for weekly distribution and other internal messaging documents as needed.
Assist with the development of speeches, responses, statements, etc. for campus officials for internal and external use.
Conduct interviews via phone, email, and in-person for the development of media releases and web content.
Work Hours: 8:00 am - 4:30 pm Length of appointment: 12 months Date of Appointment: Immediate
Bachelor's Degree in marketing or related field required; Master's Degree preferred
Marketing and Communications - 3-5 years
Involvement in higher ed -3-5 years preferred.
Demonstrated excellence in marketing goal development, tracking and analytics
Demonstrated experience in developing strong customer relationships
Experience in developing and executing multichannel communications and marketing plans
Experience in clearly articulating (written and verbal) strategies and plans to achieve goals
Self-starter and can lead independently and proactively
Strong analytical skills, problem-solving and high attention to detail
Ability to adhere to WVU brand guidelines
Ability to keep abreast of changing technology as it impacts marketing and make necessary changes
At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.
From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley -- the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.
Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb. To learn more about West Virginia University, visit go.wvu.edu. View current career opportunities at careers.wvu.edu.
West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.