As a Product Marketing Lead for market-specific Industry Solutions, you would be responsible for driving market awareness and adoption of Consumer Credit Education/Engagement and Identity Protection solutions within several specific industry verticals (examples include: Financial Services, Identity Protection, Offer Aggregators / Personal Financial Management, Big Tech). In this role, you will act as the quarterback and champion to identify and execute on go-to-market initiatives to scale adoption of existing products, product bundles and new product launches through the development of go-to-market strategies, positioning, competitive analysis, sales resources, and ideas (and content) to support marketing campaigns.
As a Product Marketer, you'll collaborate closely with both Solutions and Vertical Product Management leads, Market Strategy & Planning, Sales, Marketing, and your Product Marketing peers, as well as external customers and industry groups, to bring solutions to market and develop innovative programs that drive demand.
This position will have responsibility for working day-in-and-out alongside the vertical market teams to bring innovative approaches and ideas across new product and go-to-market lifecycles to develop positioning that strongly resonates with vertical buyers, based on how they buy and key buying criteria. Your knowledge and experience within verticals like financial services or big tech industries, as well as go-to-market expertise will allow you to develop creative sales enablement and engagement programs to empower successful sales channels.
What You'll Bring:
- 5-8 years expertise in product marketing or related go-to-market experience in financial services or another industry leveraging B2B2C solutions - Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer challenges - Exceptional and creative content writing skills across various forms - Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth - Excellent communication and public speaking skills - Strong project management, attention to detail and bias towards execution - Solid communication skills across all levels of the organization - Experience with agile environments and a "get-it-done" attitude - Ability and willingness to travel up to 20% (primarily US-based)
This job can be based in Chicago or remote in the U.S. for the right candidate.
Impact You'll Make:
Act as a primary consultant on product marketing / go-to-market matters adding deep levels of industry vertical market knowledge and specialization
Develop and execute go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating vertical market use cases
Create value propositions and product messaging to clearly communicate to specific segments/sub-segments and create more relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations and blogs
Activate cross-functional execution of go-to-market programs in collaboration with Solutions, Product Readiness, Market Strategy & Planning, and Marketing Communications teammates
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
Define and track key performance indicators to monitor and enhance product marketing effectiveness
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
We do this by having an accurate and comprehensive picture of each person.
This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.
Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.
We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.