Develop, direct, coordinate, and execute strategic marketing plans for assigned sports. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stake holders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture, and perpetuate the Gopher Sports brand in a way that's congruent with the University of Minnesota. Commit to adhering to all rules and regulations of the Department, the University, the Big Ten Conference, and the NCAA. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity by demonstrating an ability to effectively communicate and create content that exhibits cultural competency and by designing marketing plans for outreach to diverse communities.
40% - Plan and implement strategic and comprehensive advertising and promotional campaigns for assigned sports, utilizing traditional and non-traditional vehicles to communicate with stake holders about upcoming events and to drive season, single game, and group ticket sales. Collaborate with Athletic Communications, Ticket Sales and Service, Golden Gopher Fund, and other internal departments to unify messages to donors, ticket purchasers, and fans. 40% - As part of the overall marketing plan for each sport, develop, direct, execute, and evaluate all in-game marketing aspects for assigned sports. Work with Gopher Digital Productions to create entertaining in-game content that corresponds to the University of Minnesota and Gopher Sports brand. Work with Gopher Sports Properties to appropriately plan and activate sponsorship promotions at Gopher sporting events. 10% - Partner with all affiliated groups, including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for assigned sports. 5% - Conduct research on Gopher Sports stakeholders (season ticket holders, single-game purchasers, students, Minnesota residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of the University of Minnesota Athletic Department. Also, utilize the research findings to evaluate current initiatives and modes of operation to determine their current efficiency and effectiveness. 5% - Other duties as assigned
Required: BA/BS degree in Communications, Journalism, Marketing, Art or related field, or 4 years combined equivalent education and experience.
Must be able to demonstrate authorization to work in the United States at the University of Minnesota by the start date.
Preferred: Completion of full-time internship or Graduate Assistant position in similar role OR 1 year full-time experience in similar role.
With more than 140 years of tradition, Gopher Athletics is one of the oldest and most decorated athletics departments in the country. Minnesota was a charter member of the Big Ten Conference – our teams have won more than 200 conference titles to go with 26 national titles. There are more than 600 student-athletes and nearly 300 full-time employees in our athletics department. That community has built Minnesota into a nation’s top- ranked public school with respect to student athlete academic performance in each of the past four years, a span of time during which the Gophers have won 13 conference team titles and a collection of individual conference and national crowns. Housed in the historic Dinkytown neighborhood on the northern edge of the University campus, Gopher Athletics is succeeding against a backdrop unique in college athletics, nestled at the heart of a bustling, modern metro area. We are proud of our decorated history, but we are prepared to achieve even greater success in the years to come. Ski-U-Mah!