The Division of Pre-College and Summer Undergraduate Programs is responsible for developing and offering non-credit and credit courses and programs for 6000 high school students, as well as Brown University undergraduate and Visiting Students from other institutions. Students participate in programs on Brown Universityâ™s Providence campus, as well as online and in other locations. Within the Division there are teams of staff who are responsible for marketing, admissions, enrollment, academic content and instructional delivery, student life, finance, human resources, payroll, and the various policies and protocols associated with this work. The staff works closely with colleagues from across the University to ensure success, including the Office of University Communications, the Office of Information Technology, and the Registrarâ™s Office.
The Associate Director for Marketing and Communications reports to the Director of Enrollment Management and serves as one of the leads for the Enrollment Management team that also includes the functional areas of admissions, enrollment, and outreach and engagement with students, families, and partnerships with organizations across the country. This position, in close partnership with the Director of Enrollment Management, develops and executes a comprehensive marketing and media strategy that supports and promotes Brown Pre-College and Summer Undergraduate Programs offerings, assists students and families throughout the admissions enrollment funnel, while also managing brand market presence and overall reputation. The position manages the creation, implementation, and tracking of multi-channel direct marketing campaigns, targeting a variety of audiences ranging from middle and high school students, undergraduate students, Pre-College alumni, parents, and community organizations. These campaignsâ™ and strategiesâ™ goals include meeting annual enrollment and yield targets, increasing alumni participation rates, and maintaining the divisionâ™s competitive position in the expanding market.Â
This position utilizes a customer relationship management (CRM) system (Salesforce and Target-X) to develop marketing content and communications that increase brand awareness, generates leads, and shepherds prospective students and families throughout the student life-cycle including prospective, applicant, matriculant, registrant, attendee, and alum. This position will supervise the Manager for Marketing and Communications, who is responsible for the web- and print-based design and implementation of strategy. Real-time course correction will occur in each cycle, so this position will need to be highly responsive, navigating both long-term strategic thinking and short-term adjustments throughout the year in order to successfully contribute to the sustainability of these programs.
Primary responsibilities include:
Developandimplementstrategyforall programming Content generation and copywriting
Write and copyedit all copy related to marketing and communications.
Determine venues for advertising, search words, and digital and social media campaigns aligned to strategy and budget.
Align communications, tracking, and assessment efforts for marketing with those systems already in place within the Division
Supervise and support marketing staff
Education and Experience
Bachelor's Degree and 7+ years related experience, or the equivalent combination of education and experience
Experience working in a high-volume, fast-paced, and deadline-driven marketing or communications environment with limited supervision under tight timeframes
Familiarity with email marketing best practices including crafting effective email messaging
Experience utilizing digital marketing strategies, tactics, and techniques in a professional setting
Experience conducting web-based research
Experience using Salesforce or another CRM (customer relationship manager) platform
Experience with Drupal, customer portals, or another CMS (content management system)
Proven experience developing digital campaigns
Highly proficient in associated standard computer applications and operating systems, including Google Analytics, Google Tag Manager, and other digital marketing analytics and online project management systems
Experience with CRM tools, project management, and workflow software, and ability to learn new systems.
Ability to manage details of simultaneous complex projects
Ability to understand strategic objectives and align and adjust initiatives
Excellent written and verbal communication skills, including strong creative writing skills, as well as proofreading and grammatical proficiency
Oral and written communication skills to interact with coworkers, clients, and vendors in an efficient, productive, and collaborative manner
Excellent organizational, project management, and production skills involving multiple, simultaneous projects
Ability to perform and manage project details under tight deadlines
Ability to work effectively both independently and as part of a team
Expert knowledge of print, design, media, and advertising as well as technology and new media best practices
Thorough understanding of marketing permissions, copyright, and all aspects of intellectual property management for marketing
Expert knowledge of Microsoft Office Suite (Word and Excel), HTML and graphics production experience a plus
Fluency with current technology developments, digital tools, and social media. Ability to learn new systems.
Demonstrated ability to support a community of diverse perspectives and cultures in an inclusive environment.
BACKGROUND CHECK: All offers of employment are contingent upon a criminal background check and education verification satisfactory to Brown.
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*NOTE*:Â A complete application consists of a cover letter and resume.
Recruiting Start Date:
Job Posting Title:
Associate Director for Marketing & Communications
Pre-College & Summer Undergraduate Programs
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.