Rappaport owns, manages, and develops shopping centers and provides retail leasing, tenant representation, marketing, property management, construction management and development services for space in shopping center and mixed-use properties throughout Washington, D.C., Maryland, and Virginia. An essential component to keeping our shopping centers and merchants successful is a dedicated strategy that drives consumer traffic and loyalty, this is done through Rappaport’s shopping center marketing services.
The Marketing Manager will be responsible for developing, implementing and evaluating the strategic marketing campaigns and other shopping center marketing activities. This individual will collaborate with both internal and external stakeholders to ensure goals are met, and will also assist Marketing leadership in strategic planning, marketing campaigns, budget development and implementation, as well as program analysis and reporting.
This position is based at the corporate office in McLean, VA with onsite presence at shopping centers, up to one or more times a week. Weekend work is required for special events, grand openings, community events and meetings held on weekends and evenings which occur approximately 25+ times a year.
Essential Functions (Duties and Responsibilities):
Develop, implement and evaluate the marketing strategy for assigned properties with a primary goal of increasing sales, traffic and net operating income
Develop, implement and evaluate the marketing strategy and plans, including social media and comprehensive communication plans
Attend and manage events, solicit merchant participation, present marketing programs and evaluate success of marketing activities
Cultivate and maintain positive relationships with outside marketing/public relation agencies and local media while maximizing brand presence for shopping centers
Develop and manage community relations, outreach and partnerships
Provide ongoing reporting to team, investors, executives and merchants
Collaborate with a talented, motivated marketing staff
Perform and assist in other duties as needed to support the full portfolio of centers
Other duties as assigned
Qualifications (Knowledge, Skills, Abilities, and Attributes Requirements):
Bachelor’s degree preferred in Marketing, Communications or Public Relations
Minimum of 5-7 years’ experience in marketing, advertising, event planning or agency experience preferably in shopping centers, live performance, hotels or food & beverage industries
Experience with managing events and advertising strategy for retail shopping centers
Experience with local media, publications and community connections
Experience in event planning and writing news releases, ad copy or other promotional copy desired
Proficiency using Microsoft Office applications, Creative Suite a plus
Be tactful and diplomatic through effective verbal, written, and interpersonal skills.
Candidate must be able to multi-task, stay organized, and prioritize
Be detail-oriented and possess critical thinking skills
Must be able to work well with all levels of management and staff as well as outside clients
Must thrive in a fast-paced environment with competing priorities
Founded in 1984 by Gary Rappaport, Rappaport is an owner, developer and provider of leasing, tenant representation, property management, marketing, and development services. The firm's multiple service lines and broad diversity of clients ensure an enhanced perspective on the entire retail real estate process, making the company one of the most well-known and well-respected retail real estate firms in the Washington, DC region.
Rappaport has the ability to successfully adapt to the ever-changing, fast-moving, innovative, and entrepreneurial retail industry. As a trusted advisor with the right connections, unique experience, and in-depth market awareness, Rappaport has mastered the art of cultivating places. For more information, visit www.rappaportco.com