Reports To: Vice President, Advancement and Communications
Positions Supervised: Graphic Designer; Art Director; Manager, Digital Marketing
The director of marketing is responsible for directing and overseeing operations within the university marketing function.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Collaborates with Advancement staff to create and implement marketing plans and fundraising campaigns that promote the university and enhance alumni and community relations
Recognizes industry and competitive trends and identifies and targets specific, new or underserved markets
Oversees production of print and online ads; collaborates with Communications staff on public relations (PR), special events, promotions and media outreach; directs all aspects of publications, including graphic design; and oversees photography and videography
Administers consistent brand stewardship and messaging development
Supports executive leadership with research, writing, editing and dissemination of communiqués and marketing initiatives, including presentations, talking points, speeches, event briefings and other communications
Develops and monitors annual marketing budget and internal communication plans
Leadership and Strategic Thinking
Seeks out opportunities to exchange and integrate innovative ideas into existing service delivery
Establishes long- and short-term strategic goals based on assessment data and ensures standards for the department and its field are met or exceeded
Adapts and modifies leadership based on new information and/or data, utilizing effective strategies for collaboration
Aligns division/department purpose and actions with university initiatives and higher education trends
Measures and reports on performance, assessing against pre-established marketing goals
Supports the mission of the university and serves as an ambassador of the Q2 culture of service excellence
Employee Management and Development
Provides autonomy, support and resources to enable staff to meet job expectations
Models, supports and holds others accountable to the university’s values – integrity, dedication, excellence, creativity and teamwork
Recruits, interviews, hires, welcomes, observes and monitors performance of new employees
Sets clear performance expectations and holds employees accountable
Conducts thorough and timely performance evaluations based on evidence, observation and feedback
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.
Bachelor’s degree in communications, public relations, business, management, marketing or related field
Minimum of 5 years’ experience in marketing strategy and execution
Master’s degree preferred
Knowledge, Skills and Abilities – May be representative, but not all inclusive, of the knowledge, skills and abilities commonly associated with this position.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Ability to foster teamwork
Strong leadership skills
Excellent written and interpersonal communication skills
Proven project management skills in marketing communications and strategic communications
Ability to exercise good judgment and maintain strict confidentiality
Flexibility to manage competing priorities and shift focus as determined by the changing needs of the organization
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
General office setting
Occasional night and weekend work
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for extended time daily
Adequate mobility to provide campus tours for visiting community partners
Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.