The University of Missouri, a Division I institution and member of the SEC is now accepting applications for the position of Director - Digital Marketing. This is a full-time, benefit eligible position reporting to the Associate Athletic Director - Marketing and Revenue Generation. Essential responsibilities for this position include developing and leading the department's email communication strategy to provide timely, relevant and engaging content to Mizzou fans; build and optimize segmented email campaigns to deliver information to ticketholders, donors and students; manage the placement of social, digital and traditional advertising campaigns to build the Mizzou brand and generate revenue; cultivate relationships with trade partners to secure and manage advertising inventory with traditional media outlets; collaborate with Strategic Communications, Creative Services, Mizzou Sports Properties, Ticket Sales, Ticket Operations, Tiger Scholarship Fund to ensure alignment of communication with all external units of the athletic department; pull, distribute and analyze regular digital marketing reports to identify opportunities to optimize the effectiveness of all messaging campaigns; conduct lead generation initiatives to support business development campaigns; update select marketing and ticket sales related content on MUTigers.com; distribute post-game and post-season surveys to collect fan feedback; analyze and disseminate survey results internally; lead staff of student interns to further expand the department's digital marketing and branding efforts; perform other related duties as assigned. To learn more about this position or to apply, please complete on-line application by navigating to: http://hrs.missouri.edu/find-a-job/ Please reference job ID# 38310.
A Bachelor's degree in related/relevant area or an equivalent combination of education and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary. Master's Degree preferred.
The University of Missouri - Columbia is located midway between Kansas City and St. Louis and has a current enrollment of approximately 32,000 students. The city of Columbia ( pop. 125,000) is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is known for its vibrant and eclectic restaurants and entertainment venues and hosts more than a dozen annual cultural festivals. The Department of Intercollegiate Athletics is home to 20 sports and employs approximately 240 full-time and 450 part-time individuals. The University of Missouri seeks a diverse work force and is an equal access, equal opportunity, affirmative action, pro disabled and veteran employer that is fully committed to achieving a diverse faculty and staff. T