Merion Mercy Academy, an independent Catholic girls’ school outside Philadelphia, Pennsylvania, seeks a mission-driven, creative and strategic thinker to develop and manage a broad range of marketing and communications activities related to the strategic direction and positioning of the school as well as ongoing operations.
Reporting directly to the Head of School, and serving as an integral member of the School Leadership Team, the Director of Marketing and Communications should be knowledgeable about best practices and trends in data-driven marketing, brand management and public relations. The ideal candidate must be skilled at developing creative and compelling messaging and possess the ability to engage effectively with all members of the Merion Mercy community. Merion Mercy Academy seeks candidates who demonstrate skills in cross-cultural leadership practices with a commitment to creating a culture that values diversity, equity, inclusion and belonging.
Major responsibilities include, but are not limited to:
Design, create, and implement a comprehensive marketing and communications strategy that incorporates all Merion Mercy audiences and stakeholders.
Translate school strategy into a marketing plan with tactics to advance the school’s mission, drive enrollment and fundraising, and build community.
Lead all marketing efforts and manage and elevate the school's brand through strategic planning, market insight, and trend analysis, data-driven strategies and feedback from constituencies.
Oversee the planning and content in addition to the production of all marketing and collateral materials, publications, invitations and advertisements and ensure alignment of the school’s core messages and brand image across all channels.
Develop and execute a communications plan with messaging that reflects the school’s mission and core values.
Monitor industry trends in communications and marketing, particularly with an eye on digital tactics as well as the independent school market and make recommendations for action.
Build and cultivate relationships with faculty, students, and staff and encourage all parties to share marketing content; work with all constituents to develop user-generated content.
Create and direct a comprehensive marketing campaign that increases the school’s visibility and competitive positioning, and enhances the public’s perception of the school.
Manage relationships with third-party advertising, marketing and public relations agencies, consultants and designers.
Shape and maintain the strategic and creative direction of the school’s website.
Cultivate and maintain positive on-going relationships between Merion Mercy and the media as well as other key community organizations.
Write and edit key communications from the Head of School, Board Chair, and other key personnel.
Collaborate with the Head of School to manage crisis communications as needed.
Direct and manage two members of the Marketing and Communications staff and facilitate the work of the Board of Trustees’ Marketing and Enrollment Committee.
Work closely with the Head of School and school leaders to enhance the school’s appeal to a widening range of prospective, families, faculty, staff, alumnae, parents and friends.
All other duties as assigned by the Head of School.
Compensation will be commensurate with experience.
Please send a cover letter, resume, and three professional references to Anne Gregg, Assistant to the Head of School (email@example.com). Writing samples and a professional portfolio will be requested after the initial interview.
An appreciation and passion for the mission of Merion Mercy Academy along with a commitment to Catholic education, Mercy Core Values, mercy spirituality, global awareness and social responsibility.
Seven years' minimum experience in a progressively responsible professional marketing/communications role preferably in an educational or non-profit setting.
Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field.
Proven expertise in marketing strategy, marketing analytics, brand development, and marketing communications leadership, development, and execution.
Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies.
Demonstrated ability to contribute at both a strategic and an operational level.
Ability to manage complex projects in a fast-paced organization with multiple stakeholders.
Self-confidence, humility, integrity, warmth and a flexible personal style combined with a sense of humor that will earn the respect and attention of the School and community.