Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
For years, Abbott's medical device businesses have offered technologies that are faster, more effective, and less invasive. Whether it's glucose monitoring systems, innovative therapies for treating heart disease, or products that help people with chronic pain or movement disorders, our medical device technologies are designed to help people live their lives better and healthier. Every day, our technologies help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine ﬁnger sticks.
The purpose of this posting is to create a talent pipeline for direct hire Marketing opportunities in US locations including Santa Clara and Sylmar, California, Austin, Texas and Minneapolis, Minnesota. We continually seek connections with top talent Marketing professionals who are looking for exciting, complex upstream / downstream / digital / global Marketing/Product Manager roles in Abbott's Medical Device organization. We appreciate your interest and look forward to receiving and reviewing your resume.
Product Manager Upstream/Downstream
Define a marketing plan in a new or undefined market:
Work with worldwide marketing and a venture team. Define target market. Understand key customer needs. Differentiate our product from the competition.
Quantify the sales and profit opportunity. Define the strategy. Communicate the strategy and gain agreement from various channels.
Develop marketing plan for product line with analysis and insights:
Including strategies and specific tactics and resources to drive growth opportunities and address key risks.
Review pricing and update as needed based on changing situation (customer, cost, competition, new products).
Execute annual price increase.
Complete a launch package. Organize information in a logical concise manner. Provide positioning to differentiate the product from the competition, approve package insert. Verify ordering information is in the system.
Drive execution of strategies and tactics in the field through extensive field travel, creative promotions, and training of sales teams during national and local meetings.
Conduct formal market research:
Understand questions that need answering, clearly and objectively define an objective around those questions.
Anticipate the potential outcomes and know what you will do with this information, communicate objective. Results of market research and recommend actions.
Explore external activities:
Work with cross functional teams to explore business arrangement with outside vendor as required for assay, instrument or rare reagent.
Assess patents, technology, competition and market opportunity. Make recommendation to pursue or not.
Forecast a new product:
Establish unit/dollar projections and determine cannibalization impact. Responsibility for handling backorder / allocation issues with specific product line.
Manages the marketing aspects of projects involving cross functional groups.
Bachelors Degree with at least 4-6 years related experience, with at least one year experience in marketing or product management, or MBA with 1-3 years related experience.
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
Willingness to travel within U.S. and internationally.
Responsibilities for this role will include:
Strategic planning of monthly and quarterly goals to support product launches and overall brand awareness campaigns
Work in tandem with other department heads to ensure strategies are up to date and in-line with Abbott brand guidelines
Oversee day-to-day operations of content development, website updates and social media governance
Understand the nature of multiple data sources in order to develop, execute, and communicate plans to the Executive team based on insights and analysis
Assist in the development of new campaigns and messages designed to reach a target audience with health literacy, adult learning, KOL development, and HCP/Payer/Patients marketing in mind.
Identifying/creating targeted thought leadership and patient influencer opportunities to create and foster meaningful relationships.
Effectively manage multiple agency partners to produce deliverables within timelines and on budget; this involves developing KPI's and measuring outcomes.
Keep current and anticipate changes in the healthcare landscape, in CRM therapeutic areas, in order to make recommendations to adapt plans based on insights
Assist in the development of product launch strategy and planning
Lead social media issues preparedness and management efforts.
Champion new approaches to digital marketing technologies and more advanced research methods to understand customer need and retention.
Responsible for supervising regular campaign performance analysis and optimization recommendations
Provide recommendations to streamline processes, eliminating inefficiencies and improving results across the department
Work closely with the Director to generate reporting and analysis of trends to support strategic and optimization efforts
Work independently with guidance regarding overall team management and day-to-day operations to achieve goals and objectives on time and within budget
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.