fbpx Director of Marketing and Digital Engagement in Greenville, NC for East Carolina University

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Director of Marketing and Digital Engagement
Job Duties: As a member of the ECU Alumni Association (ECUAA) team, the Director for Alumni Marketing and Communications is primarily responsible for developing a comprehensive, measurable and data-driven strategy to better connect and engage over 180,000 ECU alumni and friends around the world. The director will lead a team focused on execution, authentic messaging, and an overarching appreciation for our diverse and loyal alumni audience.  Develop and Execute a Model Alumni Marketing Strategy (35%)  Lead the Marketing and Communications Team in identifying core audience segments of the ECU Alumni Association  Create layered st


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