Director of Communications and Marketing, Center for Public Research and Leadership
Location: New York, New York
Internal Number: 517105
Job Type: Officer of Administration
End Date if Temporary:
Hours Per Week: 35
The Center for Public Research and Leadership (CPRL) seeks a full-time Director of Communications to develop and implement CPRL???s visibility strategy. This position is located in New York City.
ABOUT THE CENTER FOR PUBLIC RESEARCH AND LEADERSHIP
The Center for Public Research and Leadership (CPRL) is a partnership of professional schools that prepares students for leadership positions in public education organizations committed to improving the life chances of all children, particularly those of color, from low-income households, or otherwise traditionally underserved. The program brings together upper-level graduate students in business, education, law, and policy from universities across the nation to study and engage in research and consulting projects serving public- and social-sector organizations in the U.S. and Brazil that are undertaking and supporting transformational change in P-12 education and in the public sector as a whole. The program offers graduate students the rigorous, multi-disciplinary, academic, and experiential preparation they need to flourish in exciting leadership, management, and professional positions in those same organizations while simultaneously offering the organizations high-quality, low-cost research and consulting support.
Co-create CPRL???s visibility strategy
Work with CPRL leadership to:
Develop a strategy for increasing CPRL???s visibility in P-12 public education ecosystem (i.e., school systems, nonprofits, philanthropy), research and policy circles, and the Columbia University community and the communities of CPRL???s professional school partners
Create an evaluation system to assess the implementation and impact of the visibility strategy
Evaluate the impact of the visibility strategy
Update the following items, using the visibility strategy:
Refine CPRL???s branding and communications style
Refine the current process for identifying content for public dissemination
Refine processes for preparing content for public dissemination
Plan and conduct market research, as needed
Create and manage digital, video, and print content
Maintain CPRL???s website, including event briefs, news summaries, and content descriptions
Write and post content to CPRL???s social media platforms
Collaborate with freelancers and independent consultants to develop videos and features
Write press releases and respond to press inquires
Ensure the quality of all CPRL publications and communications, including consistent branding and style
Prepare staff for press interviews and media events
Summarize CPRL accomplishments and achievements in end of semester memos and communications to stakeholders, including CPRL's advisory council
Expand and manage CPRL???s onlinepresence
Research opportunities for CPRL to expand its online presence, including social media platforms
Improve the search engine optimization of CPRL???s website
Generate quarterly content calendar for CPRL???s website and social media
Engage with followers and prospective followers on social media
Cultivate partnership with like-minded organizations to cross-promote content
BA required; MA preferred
4-6 years of previous work experience in communications and/or marketing
Demonstrated commitment to CPRL???s mission to revitalize public education in order to improve the life chances of all children, particularly those of color, from low-income households, or otherwise traditionally underserved
Excellent written, verbal, and digital communication skills across diverse audiences and platforms
Strong analytical skills to solve problems and clearly convey CPRL ideas, events, and publications
Creativity to present CPRL deliverables in a manner that is far-reaching and impactful
Organizational skills to manage multiple projects and viewpoints, meet deadlines, and flexibility to respond to unplanned visibility opportunities
Ability to respond to and integrate feedback from both peers and supervisors; ability to communicate feedback to individuals and teams in a clear and productive manner.
Fluency with digital platforms on both web and mobile devices
Intellectual capacity to think strategically in a fast-paced environment; understand multiple perspectives; learn about new topics; problem solve and develop responsive solutions under changing circumstances
Experience with Drupal or other content management system preferred
Must be able to work with diverse constituencies and support an inclusive work environment
When applying, please include your resume, cover letter, and a work sample as described here:
Select a representation of your best work that specifically showcases your readiness for this role. Include a brief description (~3 bullets) about why you chose this work product, who the product's audience was, what your contribution was (if it was a team product), and anything other relevant information for understanding your submission.
We understand that many work products may contain confidential or proprietary information and will be redacted accordingly before submission.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.