Soka University of America is offering a full-time Marketing and Communications Manager position for the Soka Performing Arts Center.
The Marketing and Communications Manager will be responsible for internal and external communications and for the marketing strategy for Soka Performing Arts Center under the direction of the General Manager. This position is responsible for the development of creative, thoughtful marketing campaigns on target with brand that generate awareness and engagement, and executed with the highest level of care. Fostering strong, collaborative relationships within the Soka PAC team, the SUA Marketing department, and other departments within Soka University, our arts organization partners, sponsors, donors, and members of our community is imperative.
Essential duties include but are not limited to:
Develop and execute strong marketing strategies to retain and build audience, and raise awareness and reach of Soka PAC with the objective to maximize attendance, awareness, and sales.
Manage and execute all print and digital campaigns, virtual programming, radio and TV channels, and maintain and expand relationships with media partners.
Manage rebranding and website redesign initiatives, new Mobile App launch, and 10th Anniversary campaign.
Function as a key member of the Soka PAC leadership team.
Cultivate and maintain the brand and artistic vision, and commitment to the organization’s Equity, Diversity and Inclusion (EDI) initiatives across all marketing efforts.
Develop and execute strong marketing strategies to retain and build audience, and raise awareness and reach of Soka PAC with the objective to maximize brand awareness, attendance, and sales.
Manage, develop, and maintain adherence to a detailed Marketing budget within all channels, and internal and external communications for the PAC.
Manage and execute all media buys including print and digital campaigns, radio and TV channels, while remaining within budget limitations; maintain and expand relationships with media partners.
Oversee the production and design of all print and digital ads, programs (digital or print), banners, brochures, etc. with adherence to brand and style guide; research and work with a contract graphic designer and oversee their work and budget; collaborate with SUA graphic designers as needed.
As part of the general Marketing Campaign, maintain Press Release schedules, author, and collaborate with SUA Marketing teams on approval.
Create, develop, and maintain all digital campaigns including but not limited to Facebook, Twitter, Instagram with adherence to brand and style guide; stay up to date on new digital strategies.
Management of marketing initiatives and strategies for all PAC events, including ad campaigns, programs, promotions, marketing to various calendars of events, and cross cultural outreach for specific events.
Train, manage, and oversee a team of student marketing interns.
Work with the Box Office Manager and General Manager to develop a unified plan and schedule for Ticket on Sale dates and Subscription Sales; write copy and manage the marketing strategies for all ticket and subscription sales.
Bachelor’s and Master’s Degrees in Marketing or the equivalent in experience
A minimum of two years marketing experience, preferably in the performing arts.
5-10 years of professional work experience preferred.
High proficiency in personal computer systems utilizing Microsoft Office applications and Adobe Creative Suite (InDesign, Photoshop, Illustrator and Acrobat).
Excellent oral and written communication skills.
Experience with Website updating (Drupal, WordPress) and Mobile App updating.
Experience with social media marketing, creating media buys.
Outstanding interpersonal communication skills both in person and by the phone.
Strong skills in proofreading and editing. Must be detail-oriented.
Ability to work accurately with a high level of efficiency.
Capacity to work independently and with a team in a fast-paced environment.
Ability to maintain multiple priorities, projects and adhere to stringent deadlines.
Capacity for developing and sustaining effective relationships with artists, administrators, faculty, staff and students.
Ability to work some evenings and weekends (e.g. present at events for media) required.
High ethical and professional standards.
Ability to train and supervise other staff as needed.
Application review will begin immediately. The position will remain open and applications will be reviewed until the position is filled.
Candidates should demonstrate responsiveness toward and understanding of diverse student backgrounds, especially with regard to socioeconomic status, race, ethnicity, culture, ability/disability, sexual orientation, and gender identity and have a willingness to facilitate the university’s mission to develop global citizens.
Employment is contingent upon the completion of a successful background check. Salary will be commensurate with qualifications and experience. Soka University of America offers excellent benefits.
To apply, send a letter of interest, resume, and three professional references to:
Soka University is a private, non-profit, four-year liberal arts college and graduate school located on 103-acres in south Orange County, California in the City of Aliso Viejo. Soka University is nationally ranked in the Top 25 National Liberal Arts Colleges and Top 15 Best Value Colleges by US News & World Report's "Best Colleges 2019." SUA offers an 8:1 student/faculty ratio (average class size 12) and study abroad is included in tuition so that every undergraduate spends a semester living and learning another culture. Proudly founded upon the Buddhist principles of peace, human rights and the sanctity of life, SUA offers a non-sectarian curriculum that is open to top students of all nationalities and beliefs. About 60% of our students come from the US and 40% have come from more than 45 other countries.