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Senior Marketing Manager, Europe
Job SummaryResponsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives. Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction


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