Regional Senior Marketing Manager, Joint Replacement, East Asia
Internal Number: R441263
Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com
Who we want
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders, senior management, and their teams.
Network builders. People who build connections with other teams and divisions and coordinate cross-functional collaboration.
Metrics-oriented managers. People who are always tracking important business metrics to ensure projects meet expectations and budget.
Goal-oriented developers. Keeping the customer and requirements squarely in focus, people who deliver safe and robust solutions.
We are open for this role to be based in either Singapore, Hong Kong or Seoul.
What you will do
This Regional Senior Marketing Manager position is a key driver to regional sales teams in hitting revenue, gross margin, and market share targets by leading marketing strategy, developing and executing key programs to drive sales performance. The position holder will be the subject matter expert on the assigned brand/portfolio and will ensure the regional sales teams have the right product strategies to gain market share and provide a consistent, harmonized and high level of service to all customers.
There will be laser focus on setting the right product strategy and ensure a smooth and consistent sales process in each market by leading in the development and execution of registration, pricing, system alignment, promotion activities, training, KOL development and engagement and while using analytical insights fuel growth. Furthermore, there will be an essential requirement to provide a high level of service to key stakeholders, mainly, regional sales managers and senior East Asia management to ensure they have all the right product strategies to meet customer needs and develop long term growth
Portfolio Management & Marketing Mix
Strategy & Portfolio Roadmap - Develop and execute the portfolio strategy for assigned brand/franchise - Knee, Hip, and JR Robotics. Includes managing PLCM, pricing strategy, setup and execution, etc.
Optimize Marketing Mix for assigned territory/franchise including price (e.g. price list), product (e.g. PLCM), promotion (e.g. med ed, product launches)
Pricing -develop and implement pricing strategy across East Asia based on competitive price and market price mapping; work with in-country colleagues to improve pricing and minimize price decreases.
PLCM - Coordinate with ops, regulatory, and sales to lead effective PLCM communications to guide effective product phase-out and phase-in as necessary
Participate in forecasting, inventory management processes
New Product Launches
Generate the overall product Strategy for the assigned franchise in the East Asia region to ensure long term growth and share gain within each segment
Lead East Asia JR robotics market development, including delivering capability-building over a long-term horizon, regional collaboration and support to deliver short-term targets, generating and maintaining cross-region collaboration and best practice, and ensuring divisional alignment with in-region robotics initiatives.
Partner with in-country marketing colleagues to deliver best-in-class product launches and accelerate new product growth and profitability including but not limited to training, pricing, channel, education, key account focus.
Assess country business cases for new product launch to determine strategic alignment, priority, and regional support needed.
Lead in building the product launch pipeline
Shape commercial strategy by building analytics and insights, developing go-to-market status quo and future state recommendations, understanding local payor and healthcare economics drivers, and influencing country, regional, and divisional stakeholders and strategy to shape and accelerate East Asia JR growth.
Develop BD strategy in line with APAC and global counterparts to strengthen portfolio competitiveness given local country market conditions and business cases.
Analytics & Insights
Lead revenue analytics including key brand growth, freshness index, etc. for assigned brand/franchise
Lead and support gathering of competitive intelligence and customer insights
Create and maintain market share factbook, installed base audit, market share tracking for assigned brand/franchise
Create and maintain marketing communications including monthly reports, quarterly newsletters, etc.
Training & Education
Cross-regional Education - to lead East Asia collaborative educational initiatives including but not limited to KOL engagement programs, advocacy initiatives, COE development, and clinical study collaboration
KOL development - to create or assist in creating and maintaining East Asia KOL list, development roadmap, and associated contract for assigned brand/franchise. To collaborate to ensure proper documentation procedure followed for all KOL-related events.
Documentation - Support and/or execute adherence to all documentation requirements including TPEC, NIPR, ME, collateral review, etc.
Equipment - Manage central East Asia equipment including appropriate documentation and inspection for assigned brand/franchise
Knowledge Repository - Create and maintain central knowledge repository such as brochures, clinical guides, settings, BOM, tips and tricks, customer presentations, etc.
Training - Collaborate with country leaders and HR to Create, Organize, Assist, and Conduct product training for distributor product specialists, in-service, view surgeries and workshops
Participate in workshops, sales meetings and/or promotional activities as requested.
Product Process Management
Registration Process - Ownership of product registration process over all markets, including providing comprehensive part numbers, liaising with regulatory leads
Product set up for sale - Ensuring JDE and WOS systems are updated and ready for sale in all markets for all products within managed portfolio
Repository - Develop and/or maintain knowledge repository for your assigned brand/franchise so key stakeholders have access to latest product information
Configuration - Lead regional recommended BOM configuration, CER/IRR, etc. And ensure key stakeholders have access to information
Pricing - Work with key stakeholders to set and maintain an ASEAN and country price lists for assigned brand/franchise. Communicate pricing and ensure loading is successful within JDE
Become the preferred business partner for the sales managers and sales reps in your assigned brand/franchise by being a helpful, knowledgeable, and responsive marketing partner
Assist execution of selected in-country or ASEAN regional marketing events including venue identification and negotiation, faculty coordination, on site logistics, contract execution, needs assessments, etc.
If local language is not English, facilitate or lead trainings, collateral revision and review, etc. in local language, as necessary=
What you need
10+ years of experience in marketing in medical devices, ideally within orthopedics
Excellent Communication Skills
Exposure of successfully operating across Asian geographies would be beneficial
Ability to Influence across all levels of the business
Stryker is one of the world's leading medical technology companies and, together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. Stryker is active in over 100 countries around the world.
Together with our customers, we are driven to make healthcare better.
At Stryker, quality is first in everything we do. We are driven to make healthcare better for our customers by
providing innovative products and services that meet regulatory requirements through our effective quality system.
The Company was founded in 1941 by Dr. Homer Stryker and incorporated in 1946 as the Orthopedic Frame Company. In 1964, the Company’s name was changed to Stryker Corporation.
• $13.6 billion in annual sales in 2018; annual revenue has grown for 39 straight years
• 17.1% CAGR (compound annual growth rate) in sales over 39 years
• ~36,000 employees globally in 2018
• 43 manufacturing and research & development locat...ions worldwide
• Included in the Standard & Poor’s 500 Index
• Ranked # 233 on Fortune Magazine’s “FORTUNE 500” list for 2019
• Ranked # 3 on Fortune Magazine’s “World’s Most Admired Companies” list for the “Medical Equipment” industry for 2019
• Ranked # 11 on Fortune Magazine’s “100 Best Companies to Work For” list (U.S.) for 2019
• Spent $862 million on R&D in 2018
• 7,784 patents owned globally in 2018
• Initial public offering of stock was in 1979
• Listed on the New York Stock Exchange under ticker SYK