fbpx Head of International Product Marketing - EMEA in London, for BNY Mellon

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Head of International Product Marketing - EMEA
Input into the strategy and planning of marketing programs from a product marketing perspective to hit agreed KPI's. Develop, lead and manage a team to deliver engaging communications related to Product Marketing strategies. Align product with investment positioning in order to develop an effective and appropriate product selling system. Work closely with sales and marketing leadership teams to set and review the product focus - ensuring we take advantage of immediate sales opportunities with longer term product strategy. Use competitor insights to analyse and measure the effectiveness of selling systems - optimising material to drive deeper engagement. Directing the discipline centres within the marketing team in the developme


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