Associate Director of Marketing and Communications
George Mason University Business Services is seeking a highly motivated, innovative and ambitious individual to join the team as Associate Director of Marketing and Communications. George Mason has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment. This position reports directly to the Executive Director of Business Partnerships and Licensing.
Build, with the Executive Director, a comprehensive brand and marketing approach / plan for Business Services, including clear goals, milestones, and metrics of success; launch and implement plan;
Activate campus events and promotions to highlight business partnerships that offer services and retail options for the Mason community;
Develop, maintain and utilize a division-wide Web site to maximize advertising and marketing efforts, as well as provide support to specific departmental/contracted services Web sites;
Form partnerships with Mason faculty regarding potential student internships or practicum coursework to serve Business Services in these areas;
Develop creative print, electronic and all other types of media materials to provide the best in sales, promotions and marketing practices;
Manage multiple social media platforms, e-mail communication and Web-based advertising;
Actively promote and assist in the management of Patriot Perks, a partnership program between the university and the city of Fairfax;
Coordinate participation in campus and community outreach activities to highlight services and promotions offered through Business Services (shopMason);
Supervise and coach part-time/full-time and student marketing staff (2-5 employees).
Develop and distribute communication via newsletters and other forms of messaging electronically;
Work with units and contracted partners to activate promotions and marketing campaigns; Manage Brand Influencer program and keep student volunteers engaged;
Build collaborative and mutually beneficial working relationships with colleagues in other divisions;
Participate in student group meetings to help further the branding and benefits of shopMason;
Conduct focus groups to better understand the needs and wants of students; Chair/Co-Chair the shopMason Marketing Committee; Assist in managing marketing expenses and reconciliation process;
Assist with the coordination and distribution of beverage contractor gratis products through working with campus staff, contractor, and contract administrator.
Bachelor's degree in Marketing, Business, Communication, or an equivalent combination of education and experience with demonstrated relevant work experience;
Considerable experience (typically at least 5 years) with demonstrated success in the brand, marketing, promotion, and/or related fields strongly preferred;
Strong interest in web-based communication and engagement (in both content creation and technical aspects);
Strong experience in Microsoft Office;
Audio/video software skills a plus;
Ability to coach student staff on using social media while maintaining an engaging, interactive and creative presence;
Flexibility; proven ability to work on a team; outstanding organization and time-management skills; exacting attention to detail; ability to influence decisions;
Excellent interpersonal, written, and verbal communication and public presentation skills;
Demonstration of a common knowledge or understanding of cultural differences.
Familiarity with or ability to learn website content-management systems (WordPress preferred, HTML and CSS skills an advantage);
Familiarity with contact databases and email campaigns a strong advantage;
Working knowledge of Adobe Creative Cloud Suite and project management tools a plus.
The successful candidate will:
Be comfortable with public speaking and engaging business and university leaders at all levels;
Be adaptable, flexible problem-solver;
Be able to work occasional flexible hours and weekends;
Have excellent organizational skills, including the ability to manage multiple tasks and priorities effectively; results oriented;
Be highly self-motivated, detailed oriented, accuracy driven;
Have a professional demeanor with strong written and oral communication skills.
Salary: Annual Salary $75,000 - $90,000; Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
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George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
Internal Number: 50954
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.