The Executive Director of Marketing is responsible for developing and executing integrated marketing strategies, branding and positioning for all Catholic University academic programs and strategic initiatives. In collaboration with the Division of Enrollment Management, Academic Affairs, and other key internal units, this position will help to drive enrollment, and elevate and retain Catholic University's position as a Catholic global research University. The executive director also manages the University's external-facing websites and supervises the Web Services team. This position works provides strategic direction on digital content--including social media--analytics, web optimization, accessibility compliance, and web governance.
Lead an integrated digital-first marketing strategy, including the planning, development, and implementation of marketing and engagement strategies and brand awareness efforts. Work with outside vendors to position Catholic University as a national brand; develop a brand strategy and implement comprehensive media buys on national platforms. Elevate University marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles. Develop and execute against conversion best practices, managing and benchmarking against competitive research and analysis. Oversee social media and email marketing strategies, integrating them with broader marketing functions. Ensure strategies, plans and execution are highly integrated with creative services, communications, events, and other communications operations. Oversee content development, implementation, maintenance, and standards for the University's websites, as well as the training and support of content contributors across the University.
Interviews, selects, and is responsible for the training of new staff. Handles discipline and termination of direct reports in accordance with our policies. Oversees the daily workflow of the department. Provides constructive and timely performance evaluations.
A Bachelor's Degree and at least five years (5) of experience required in marketing, brand positioning, and digital marketing. At least five (5) years' experience managing both content producers and technical developers in web projects. Higher education marketing experience highly desirable.
Good written communication skills: ability to express information effectively, and to create, compose, and edit written materials; analytical skills: demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy; organizational skills: ability to organize work, coordinate with team members to accomplish goals, and ensure progress is made on assigned tasks; learning skills: ability to learn and adopt new ideas and technologies; technology awareness: knowledge of developments and new applications of Internet technologies; teamwork skills: ability to work effectively in teams. Experience managing a budget, interdepartmental and external vendor relationships.
Demonstrable skills and experience in the following areas: